Tag Archives: Spotlight

Internet, Marketing, Sex Work

SEO for Adult Websites

Adult SEOIts imperative that you work on your SEO (search engine optimization) if you own a website. When you have an adult website you have to work twice as hard at your SEO to get half as far. It’s something that’s easy to neglect but you shouldn’t.  Google is always changing their algorithm and in the process your SEO will bounce around. Just when you are where you want to be WHAM Google switches something up and you’re two steps back. Stay on top of your SEO game and spend a little time every month or week or day whatever you can and polish up your SEO.  Google says they don’t penalize adult sites and that we are all on an even playing field. If you believe that I have a bridge to sell you in some prime swamp land real cheap.

With that being said here are a few easy ways to start working on your Adult website SEO. Remember there are 100 ways to skin a cat, so find some things that work for you and work at it. Having your site in the top 10 search  returns with your preferred keyword on Google will make a huge difference to you bottom line. Its a numbers game the more people who see your site, the more options you have for making money and it is after all, all about the money.

  1. NEVER USE BLACK HAT TECHNIQUES:  Lots of adult websites over the years have resorted to black hat techniques in trying to get their websites ranked higher. This is not a long term strategy. Sure you might get a few gains but those gains will be short lived and short term and you will get penalized eventually. That is much harder and longer road to return from.  Use traditional “white hat” SEO techniques. Remember SEO takes time. Invest it, It’s worth it.
  2.  LINK EXCHANGE: You have to do link exchanges with trusted sites. Start with colleagues/competitors in the same niche, I know this seems counter intuitive  “If I link competitors my potential customer might go to them instead of me” Sure that’s possible but the benefits from links from a trusted  site outweighs the possible loss or sharing of a customer or two. Remember you want MANY eyeballs on your site. Having a high domain authority and many backlinks helps you get higher in google’s rank.  Lots of colleagues and competitors will balk at this but keep working at it.  It benefits you both, smart people will know that or understand it. Oh and don’t be a dick and bury their link that’s not cool.
  3. DOMAIN AUTHORITY, PAGE AUTHORITY AND  BACKLINKS: Use a DA/PA checker and start tracking your work. A few good back links can raise your domain authority a couple points in a day. Also use a back-link checker to see who your competition is linked to. Get linked to those places too. There’s some debate as to NF (no follow) or F (follow) links and which is better to have. Sure you want follow links, but don’t count out NF links from high ranking sites. I wouldn’t spend all your time on them but don’t count them all out completely.
  4.  INTERLINK YOUR CONTENT: Help google to index your site quickly by interlinking your content. Don’t go hog wild but a couple links on some key blog posts or where a customer can find additional content they might like on your site helps.

Bonus: Check your website speed (you want it fast and so does Google) and make sure your site is mobile friendly. These two things really do matter and they are mattering more and more every time Google updates how they rank sites.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort
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Escorting, Sex Work

Escort support services and staying above the fray

broken-trustEscort support services. Some are needed, others are looking to rip you off. Some you love, others you quite frankly hate. They are often a necessary evil when you’re an escort (or any sex worker really) They are your advertising venues, your photographers, your screening and safety services, your copy writers, web developers and marketing experts. You need what they  have to offer and they need your money.  It’s hard to trust them in this often dicey business. Its hard to trust anyone when what you do isn’t always legal. Some require your IDs ( advertising venues) others take sensitive photos of you (Photographers) some need your passwords (web developers) Some you trust to keep you safe when meeting clients (screening services) As an escort you make a calculated risk assessment on who to trust with your sensitive information and lets face it your money. They all want your money. Some provide value for service still others are trying to rip you off.

Some things to keep in mind when evaluating trust for an escort support service. Are they above the fray?

1. Do they get involved in petty fights?

Are they meddling in the business of escorts? Pitting them against each other on a message board to garner support for their position on something? Or fighting so hard for your money that they denigrate their competitors? Example: Does your screening or safety service bad mouth their competitors? Yes, they all want your business but do they actively try to get that business by putting down their competition using scare tactics, innuendo, rumor (often started by them) or any other backhanded means. IE do they talk a lot of shit publicly or with a whisper campaign. If they do watch out. Thats not professional and do you really want YOUR name and reputation associated with people who act like that. Not to mention they could and would those same tactics against you if they felt you in any way posed a threat to their business.

2. Are they professional in their communications?

Do they call you sweetie in a business email. Are they overly friendly leaning toward creepy because you have nude pictures on your website? Do they ask inappropriate questions or steer any business conversations towards sex. HUGE red flags. Run don’t walk to someone who will treat you with respect. This is your business not hot talk central.

3. Do they treat you like a professional person or like a dumb whore with too much money?

People often think escorting is recession proof. That escorts are rolling in dough 24/7. They also often think that escorts are too stupid to do anything other then fuck for money. Which is far from the truth but there are those support services that see you as marks. They should treat you professionally and if you at all get a whiff that they see you as someone to take advantage of then find someone else because they are not trustworthy.

4. Do they have an established long standing reputation?

Being in business a long time as an escort support service doesn’t automatically mean their trustworthy. However having a long standing reputation in a business atmosphere with a lot of turn over should carry weight. All business have their ups and downs but you generally want to deal with people who have more ups then downs. People who opt to stay out of the fray and drama. People who are known for not being busy bodies, belittlers, or shady. If a support service has too many incidents of  “he said she says” then I tend to stay away. New support service business are popping up all the time and just because someone is new doesn’t mean you should dismiss them out of hand but a splashy flashy website should take a back seat to a reference from a trusted colleague. You cant please 100% of the people all the time  and if a support business has been in business long enough you will have likely pissed someone off. However what kind of pissing off did they do? Did they over charge someone and then rectified the mistake? Or did they give out an escorts real name address and phone number because she pissed them off? All of that needs to be considered when weighing a supports service trustworthiness.

Be wary of any support services that tries to woo you into helping them by giving out personal information on competitors or how they do business.  The support services that stay in business the longest and have the best reputations are the ones that stay out of all that. That provide value for money and are discreet when they need to be and professional always. You vet your clients to make sure they are safe you should be doing the same with your escort support services.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort

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Community, Money Management, Sex Work

Death and taxes, okay just taxes

Uncle Sam Another year has come to a close and that means it’s time do start worrying about your taxes. But I’m a sex worker, I don’t pay taxes you say. BAD idea! Everyone needs to pay their taxes be you PSO or escort. Uncle Sam wants the cut of your money he’s entitled to and it’s a good idea to give it to him so you don’t get caught up in him just taking it from you and he will just take it away from you.  Uncle Sam doesn’t care if you’re a hooker or a cam girl he just wants his money. Besides it’s good to pay your taxes for other reasons. Do you ever want credit? Want to buy a house someday? Get a car loan? Health insurance? Those are just some of the things you may need to show your tax returns to accomplish. Now that you’ve decided to be a productive member of society you need to fill out those pesky tax forms and saying “prostitute”  or “Dominatrix”  under the what do you do for a living part may not be what you want on your tax forms. That’s okay, you can say “model” or better yet say  “consultant”  Thats vague enough but is also mundane enough that it will just be glanced over. Lots of people are consultants you do not need to specify what kind of consultant. Problem one solved!

Depending on the kind of sex work you do you may get 1099 forms from the work you’ve done, or you may not. You still have to declare your actual income, even if you don’t get a form. If you’re an escort or pro domme and work only for yourself you will get nothing from no one. You still need to declare your income. It’s a good idea to begin the year keeping records of your income and expenses but thats an article for another time. If you are a cam girl, PSO, adult actress, dancer, adult content producer, fetish model and the list goes on and one you will likely get 1099’s from some companies and nothing from others. You are what is called an independent contractor/ sole proprietor which is commonly referred to as a freelancer. It’s your responsibility to keep track of your income so you can report it at the end of they year. Plus knowing what you make helps you budget in areas of the rest of  your life. You know like knowing if you are living above your means.

Now that you know what you make, its time to figure out what you can deduct as business expenses.

This about it like this, what things are you paying to run your business? Internet connection? Web hosting, domain names? Did you buy equipment this year for your clip shooting business? Did you pay a photographer for new pictures or take out expensive advertising on that pricey escort mall site? Those things are likely deductible. If you have a home office you can not deduct the full cost of your rent but you can deduct a portion of it. Usually based on the square footage of your office compared to the square footage of the entire place. Don’t try to scam the system keep track of your legitimate expenses. No those new $300 jeans you bought are not a “costume”

Viola you’re well on your way to filling your taxes. It sucks that you may (probably) will have to be cutting a check to Uncle Sam. No one likes that but nothing is being withheld from your earnings, including social security. You need to be prepared to be an responsible adult and write that check even if your hand shakes when you do it. I know mine does, every single fucking year.

Official disclaimer: I’m not a CPA or a tax attorney or anything along those lines. Sex worker friendly people in those professions are out there willing to take you on as a client if you look hard enough.  I’m just a sex worker who pays her taxes who’s trying to help figure out how to pay yours.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort

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Clips, Fetish Model, Internet, Self Care, Sex Work

Before You Get Naked On The Internet…

imageOnline based sex work, such as fetish clips and webcamming, is attractive for a lot of reasons. It can be done with just a webcam and an internet connection. You can do it in the comfort of your own home. And you can have as much or as little contact with clients as you want.

But that doesn’t mean it’s all lying around in cozy lingerie and watching the sales emails roll in. It’s WORK.

In the past couple years I’ve helped a lot of people set up their first fetish clips studios. More accurately – I’ve given a lot of people the lessons & tools to do so, complete with filming their first clips. But I’ve also gone out of my way to help people who haven’t done their homework. And that’s not cool. It’s a waste of my time and theirs. This is a guide I rather accidentally compiled from emails I’ve sent to people asking the same questions.

These are the things you need to do BEFORE you open your studio and BEFORE you come to me or Sydney to help you get up and running. We’ve talked a lot about making money filming clips. But we’ve been catering to people already in sex work or perform as fetish models in some capacity. This is more basic. These are the things you need to do FIRST.

1. Choose a hooker name. Don’t even talk to me about filming until you know what you want to call you on camera and the name of your store. Take your time, because you’re kind of stuck with it, but figure it out.

This is also a good place to start developing your Hooker Persona. For a lot of people it’s a fairly organic process, but it’s worth putting some thought into. Are you an evil cunt who lives to cause pain? Sexual being of pure energy whose kink transcends gender? A deliberately generic horny slut who likes getting off on camera. A lot of this will be determined by how your clients perceive you, and will evolve over time, but having a basic idea of how you want to present yourself is helpful.

2. What do you want to do? What are you willing to do? Live webcamming? Filming porn? Filming fetish porn? Check out the major sites –  www.streamate.com, www.niteflirt.com, and of course, www.clips4sale.com. See what it takes and what it looks like. Browse the categories. See what sells. See where you might fit in. Then think about what you want to do in greater detail, and perhaps just as importantly, what you DON’T want to do.

I can’t emphasize boundaries enough. They will be pushed consistently and often unexpectedly. Common requests include: nudity, masturbation, anal play/sex, sex toys, tickling, sucking of toes, domination, submission, gay humiliation, racial humiliation, peeing, filming/camming with other people, and some things you never would have imagined. It’s much easier to navigate if you have set your personal boundaries ahead of time.

The #1 priority is to take care of yourself – which will be more emotionally centered with solitary digital based work. Pushing your boundaries out of desperation can lead to extremely dangerous situations. That’s a totally privileged position and there’s a lot of political shit inherent in saying that, but highly applicable to the majority our audience here. Don’t put up with shit you’re not ok with just because you might make a few bucks off of it.

3. Do the paperwork. If you’re not ok with sites like the aforementioned having your legal information or records of your income, stop now. Otherwise, get yourself to a scanner or fax machine. Fill out their forms. Scan your IDs. Send in your tax forms. Whatever else it takes to get approved (it’s been a while… I don’t remember the specifics.) It usually takes a couple days to get approved, but you can keep working to be ready for launch while you wait!

4. How out are you ok being? Are you ok showing your face? Are you ok with your parents, friends, co-workers, future lovers, or future employers finding out? Or at least prepared for that possibility? Once your image hits the internet, especially in a sexy porny context, you can pretty much consider it immortalized. There’s no going back. You can get a lot of distance and erase as much as possible… but the internet has a long memory.

5. Know the Deal. In my experience the money I make from online based sex work is directly proportional to the time and effort I put into it. This is a slow burn kind of field. Each clip you sell will earn you about $3-$5 on average, but that can start to really add up over time. You may have 4 shitty hours on cam and then have an hour long private that rains tips on you. And either way you usually won’t see that money immediately unless you’re working independently, which I know too little about to give good advice on.

Payouts for clips sites generally happen monthly. Cam sites generally pay either weekly or bi-weekly. Are you able to sustain yourself on that? And both will take a significant percentage of your total sales. Look up how much and set your prices accordingly.

It takes both hard work and a bit of patience. It takes a while to build a customer base, especially in a niche market. You won’t make a boat load of money quickly. But you can lay the foundation for sustainable and relatively passive income down the line.

Congratulations! You made it this far! You’ve set up your studio/cam profile and are ready to start earning those sweet paychecks! Now get your sexy butt/feet/mouth on camera!

And while you’re editing / updating come back here and read these:

4 Easy Ways To Increase Your Clip Sales

Dealing With Rolls While Camming Part 1

Make More Money From Fetish Clips

Consistency Is Key

Lauren Kiley: Webcam Girl, Fetish Performer, Fetish Clip Producer, Former Escort, Activist, Dirty Girl Next Door.

Clips, Fetish Model, Sex Work, Time Management, Webcam

You Can’t Do It All At Once

A lot of my model and pro domme friends jokingly tell me I do too much, which is probably true, but at the same time it isn’t. I’m one of those girls who not only maintains a full time, 9-5 vanilla day job, gets at least 8 hours of sleep a night and works as a model full time, which involves everything from marketing to booking to shooting to editing. It’s taken me a while, but I’ve finally learned how to manage my time to best adapt to my busy lifestyle. So here are a few times for successfully managing your time:

  1. Know Your Limits. I don’t mean what you will and will not do, I mean what you can and cannot do both mentally and physically. I stress out easily if I do not live within my limits, which can be anything from not getting enough sleep to overbooking myself. I make a point of going to bed around the same time each night so that I can get at least 8 hours of sleep. I also make a point of having at least one day a week that is My day; no friends, no modeling work, nothing except what I choose to do. Working outside my limits has caused me to lose jobs because I’m too stressed out to do them.
  2. Keep a written calendar. Sure, your phone and computer have calendars built in, but the physical aspect of writing something down is bound to help you remember. For me, once it is written down, it is committed to memory. If someone asks me if I’m free to work on a specific date, I tend to know without having to look it up whether I’m available or not.
  3. Set a schedule. I work a 9-5 day job, so my day job schedule is set. I also schedule when I shoot and how long I’ll be shooting for. For example, maybe Tuesday is my filming day for myself. I know that every single Tuesday from 7-8 or 7-9, I will be shooting clips. Since I’ve planned that in advance, I come up with ideas in advance. Or maybe as a webcam model, you know your busiest hours are from 7pm-midnight, so that’s when you work. If you keep the same schedule as a cam model, people will know when to expect you, which pays off big time once you have regulars.
  4. Plan things out. Are you a traveling sex worker? Plan in advance to not only save you time but also money. Book work in advance! Don’t wait for the last minute and hope that something comes up. I hate to tell you this, but just because you work on a “I’ll wait until last minute” or a spontaneous schedule, doesn’t mean the rest of the world does too.
  5. Don’t get distracted. If you plan on webcamming from 7-10pm, do it. If you plan on shooting clips for 2 hours, do it. Don’t let emails or the interwebs or tv distract you. I’ll let you in on a secret…They will still be there when you’re done.

There is no easy way to figure out how to best manage your time. I had a huge anxiety attack over how stressed out I was before I really figured out how to manage my time. It paid off though. Since then, I haven’t been stressed out over my time, I get things done and I still have free time for me. Nobody is going to manage their time the same, but once you figure out what works for you, stick to it!

Sydney Screams: Fetish Model, Clip Producer, Adult Actress, Radio Talk Show Host