Putting Content Marketing To Work As a Sex Worker

content-marketing-wheelContent marketing is the method of using your expertise to attract potential clients. Usually, content marketing involves maintaining a blog that acts as a “how to” regarding industry related questions, and is by no means a fast pay off. Content marketing has shown great success in industries ranging from real estate to finances to homemaking skills (why do you think celebrity cooks have top selling cookbooks and popular, make reservations weeks in advance restaurants?). That’s great, but what does that mean for us sex workers, and should we be putting it to work?

I don’t know about you lot, but I’m flooded by emails and twitter @’s asking for advice regularly on how to get started and how to do X, Y or Z. I mean, hello, this blog exists for a reason!! Personally, I hate writing 101’s for people when I had to figure things out on my own years ago when even fewer resources existed out there. There’s a very natural mindset that exists within some of us about not wanting to share our secrets with our competitors, especially when they’re complete strangers.

But, here’s the thing.

Sharing secrets is working in other industries. There is no reason to believe that content marketing wouldn’t work for sex workers either. Many of us already maintain blogs or tumblrs or twitters, and even more of us tout that we’re experts or the “go to” gal or guy for whatever our specialty is. So why aren’t we proving it? If your online reviews call you queen of the bj, maybe it’s time you write a blog about what you do that make your blowjobs so special. Or if your feet are a sought after commodity, share what your day to day routine is for keeping them in perfect condition.

The idea behind content marketing isn’t to share 100% of the secrets or tips. The idea is to show that we know what we’re doing, and that we’re the best at what we do. This is especially vital now that Google+ has teamed up with WordPress and other online publishing sites to link it back to your Google+ profile (with your profile photo by the link, which gives you extra credibility). Why’s that important since less than 1/4 of Google+ profiles are active? 1-it makes plagiarism a bit harder. 2-it will improve your Google ranking. 3-if you don’t want to be higher in Google ranking, there’s something wrong with you.

Let’s face it; vanilla marketing trends are just as relevant for us as they are for the outside world. Ignoring them isn’t something any of us can afford to do, so put those blogs, tumblrs, twitters and youtube channels to work!!

Sydney Screams: Fetish Model, Clip Producer, Adult Actress, Radio Talk Show Host

Hagglers, Ugh!

Haggler If you are a sex worker then you’ve experienced “The Haggler” All sex workers deal with him at one point or another no matter what your discipline. Sex workers see more than their fair share of guys looking to get what ever it is they offer on the cheap. I would venture the see more people looking for discounts then used car salesmen.  It can be frustrating, it can be insulting, it can be offensive or it can just be annoying like a gnat circling your head on a hot day. In any event dealing with them and not letting it effect both your bottom line and your mental and emotional well being is important. Here are a few different kinds of hagglers out there on the prowl and strategies for dealing with them when they pop up in your inbox.

1. The birthday haggler
“It’s my birthday can I get a discount?”  This one always befuddles me why should I care that its someone I don’t knows birthday. It happens all the time though, this haggler is always trying to angle for a discount be it his real birthday or not. You can always say polity, “as it says on my site/profile/blog/ i do not offer discounts” Or you can ask him what kind of discount he’s looking for. Say your rate is 600 and then haggler in question wants to see you but pay 400 thats a 200 dollar discount hes looking for. This person is asking you to buy him a 200 dollar birthday present and you you are not friends/family/business associates. You are a stranger and he would like you to give him 200 dollars. Point this out and maybe he will see the error of his ways.

2. I will write you a good review
This guy is ever present. Hes they guy that thinks because he talks a lot on a message board or two that that give him some kind of special status and hes always looking to trade that special status he thinks he has for a little discounted nookie. The implication is of course that because he is a big man on campus (in his own mind) that if you decline his haggling offer he will do the opposite of write you a good review. This guy is also under the impression that his one good review will bring you a shit ton more business. In fact that might have been true 10 years ago but the review game has changed a lot and sometimes they have such little effect on your business (and life) that people don’t even know that they have a new anything online because there is no spike to web hits, let alone phone calls or bookings. This one is best handled carefully as his personal ego is invested in the discount he’s trying to scam you out of. Best to just polity decline or ignore him entirely

3. I will become a regular.
The first thing you have to know about this guy is that he wont become a regular. This tactic is just the carrot he’s trying to dangle in front of you. If you he liked you enough to be a regular he would have already seen you and would be well on his way to booking more frequent and longer appointments. This guy will only see you once for the discount and if he ever did book again he’d expect that to be discounted as well. I usually tell this guy when he IS a regular then we can talk about discounted rates or extended appointment price breaks.

4. You’re not worth the price.
This intimidation come on pretty much never works. No girl in her right mind is going to come back with “yes i am, lets do it for cheap and i’ll prove it to you” Though that is the hagglers one true wish. Usually this guy has anger issues as well and lets face who wants to deal with that guy alone in a hotel room. Not I. Avoid at all costs.

5. Other girls are cheaper.
Pitting providers against each other is a common tactic though it usually doesn’t work well. To be a provider you have to already have a lot of self confidence, when you sell sex you’re really putting yourself out there. So trying the old “but so and so is cheaper” really is a weak come on. I generally tell him that my rates are my rates and that he should book time with someone in his price range and to have a nice day.

6. I’m too poor.
This is the opposite approach to you’re not worth the price. This guy cant afford you and he shouldn’t be wasting your time with the old cry poor come on. There are girls at every price point he can find someone he likes in his range. Trying to make you feel sorry for the sad state of his wallet is well sad and pathetic. There are lots of things I can not afford and I cant imagine a time I went to my favorite 5 star restaurant and begged for a discount cuz it was out of my price range. Yeah that never happens. I usually point that fact out to him.

The haggler takes many forms and he will often come back at you time and time again. You can not control that the only think you can control is your reaction to it. There are days when you are going to want to rip them up one side and down the other but its important to pick your battles, if you can find a way to polity decline its usually best, ignoring them and sending their inquiry to the circular file is also a good way to go. Once an a while a scathing email retort cant be helped. I’ve done it more times then i care to admit, ive also felt the backlash from lashing out in frustration at a haggler. Do your best to keep it civil and your mental health and blood pressure will both thank you for it.

Jenny DeMilo: Dominatrix, former GFE Escort, Fetish Clip Producer and Hypno-Domme

I Can Tell That We Are Going To Be Friends

lovewhoreIt’s about to get real kumbaya in here. Roll your eyes all you want, but I stand by this.

Make friends with other sex workers. And make your friends a priority.

This will do more than save your sanity, it will improve your life immeasurably.

Most other jobs have some sort of workplace socialization or at the very least, interactions with your colleagues, in place. But sex work can be lonely, isolating, and confusing. Not only do people outside the industry not understand what you do for work, but they have preconceived notions and judgments to work through as well. And those friends are lovely and valuable as well.

But sometimes you need to be around people who intimately understand the work part of your life. You need to vent and bitch about work without having to explain yourself. You need to celebrate small successes along the way that your colleagues can relate to. You need to be able to laugh about your job.

Your friends will help keep you grounded and keep things in perspective. And that happens not just because they’re there for you, but because you give back to them. Listening to others’ stories and challenges within the sex industries can be powerful lessons.

I throw the words “solidarity” and “community” around a lot. But the places I’ve found them to be strongest have been through my friendships with other sex workers.

It’s not always in the grand gestures (though sometimes it is that too). It’s having drinks and laughing together about an absurd session. It’s crying on their shoulders when the internalized ho-shame crashes down on you for no reason. It’s listening sympathetically to them rage when they accidentally stumble on an anti-sex work blog and hate read it all morning.

It’s dreaming up a website to combat all the bad advice out there over margaritas. And then making it happen.

Naturally, I think that if sex workers had more resources to come together, support each other, and combine forces, we could solve a good deal of the worlds’ problems. I also think that we can start working on all that over brunch with copious amounts of muffins and champagne. That’s sort of the cornerstone of my politics.

Not convinced? Oh fine, you selfish bitch.

Making friends is a good business decision too. You fans will think it’s cool and sexy when you tweet photos of yourself hanging out with porn stars. You’ll learn about new kinks from your pro-Domme buddies. And you’ll have a wider network of people you can trust to work doubles with.

Not to mention you get to see your hot friends in sexy clothes… or no clothes… on a regular basis.

Be a good person. Be good to your communities. Be good to other sex workers.

Don’t be this asshole. These assholes don’t get invitations to the next Ho’ Down BBQ Picnic.


Lauren Kiley: Webcam Girl, Fetish Performer, Fetish Clip Producer, Former Escort, Activist, Dirty Girl Next Door.