Tag Archives: advertising

Escort support services and staying above the fray

broken-trustEscort support services. Some are needed, others are looking to rip you off. Some you love, others you quite frankly hate. They are often a necessary evil when you’re an escort (or any sex worker really) They are your advertising venues, your photographers, your screening and safety services, your copy writers, web developers and marketing experts. You need what they  have to offer and they need your money.  It’s hard to trust them in this often dicey business. Its hard to trust anyone when what you do isn’t always legal. Some require your IDs ( advertising venues) others take sensitive photos of you (Photographers) some need your passwords (web developers) Some you trust to keep you safe when meeting clients (screening services) As an escort you make a calculated risk assessment on who to trust with your sensitive information and lets face it your money. They all want your money. Some provide value for service still others are trying to rip you off.

Some things to keep in mind when evaluating trust for an escort support service. Are they above the fray?

1. Do they get involved in petty fights?

Are they meddling in the business of escorts? Pitting them against each other on a message board to garner support for their position on something? Or fighting so hard for your money that they denigrate their competitors? Example: Does your screening or safety service bad mouth their competitors? Yes, they all want your business but do they actively try to get that business by putting down their competition using scare tactics, innuendo, rumor (often started by them) or any other backhanded means. IE do they talk a lot of shit publicly or with a whisper campaign. If they do watch out. Thats not professional and do you really want YOUR name and reputation associated with people who act like that. Not to mention they could and would those same tactics against you if they felt you in any way posed a threat to their business.

2. Are they professional in their communications?

Do they call you sweetie in a business email. Are they overly friendly leaning toward creepy because you have nude pictures on your website? Do they ask inappropriate questions or steer any business conversations towards sex. HUGE red flags. Run don’t walk to someone who will treat you with respect. This is your business not hot talk central.

3. Do they treat you like a professional person or like a dumb whore with too much money?

People often think escorting is recession proof. That escorts are rolling in dough 24/7. They also often think that escorts are too stupid to do anything other then fuck for money. Which is far from the truth but there are those support services that see you as marks. They should treat you professionally and if you at all get a whiff that they see you as someone to take advantage of then find someone else because they are not trustworthy.

4. Do they have an established long standing reputation?

Being in business a long time as an escort support service doesn’t automatically mean their trustworthy. However having a long standing reputation in a business atmosphere with a lot of turn over should carry weight. All business have their ups and downs but you generally want to deal with people who have more ups then downs. People who opt to stay out of the fray and drama. People who are known for not being busy bodies, belittlers, or shady. If a support service has too many incidents of  “he said she says” then I tend to stay away. New support service business are popping up all the time and just because someone is new doesn’t mean you should dismiss them out of hand but a splashy flashy website should take a back seat to a reference from a trusted colleague. You cant please 100% of the people all the time  and if a support business has been in business long enough you will have likely pissed someone off. However what kind of pissing off did they do? Did they over charge someone and then rectified the mistake? Or did they give out an escorts real name address and phone number because she pissed them off? All of that needs to be considered when weighing a supports service trustworthiness.

Be wary of any support services that tries to woo you into helping them by giving out personal information on competitors or how they do business.  The support services that stay in business the longest and have the best reputations are the ones that stay out of all that. That provide value for money and are discreet when they need to be and professional always. You vet your clients to make sure they are safe you should be doing the same with your escort support services.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort

Follow Jenny DeMilo on Twitter

Do The Math

back-to-school-retro-school-classroom-1408441525-view-0If you’re new to escorting or even if you’re not new sometimes its hard to tell what it is you really need to have to make money. As an independent escort it your own business and as with all business it takes money to make money. You can cut down on some of those costs by putting in a little time into figuring out what you really need to spend your money on and what you don’t. Making sure in the process to get value for money. Website: Though you don’t need a website to be an escort, it’s probably a good idea to get one.  Having a website shows some measure of legitimacy. If you are a little web savvy you can put up your own site. If not there are people who can do that for you. What they charge will vary far and wide. What you will get for that money will also vary. You should think carefully about what it is you want and what you are willing to pay to get it. A simple site works just as well as a very complicated site with all the bells and whistles. If you hire a web person to make you a site who does a lot of escort sites, make sure to do what you can to make your site look unique. You don’t want to look like everyone else. Your site should reflect you. Think about it from your client side, he’s weeding though a lot of sites and though a lot of potential escorts. Stand out! Oh and for gods sake if you put up your own site pay for your own hosting and a domain name. Don’t use a free site thats asking for trouble. Many are not adult friendly and you run the risk of waking up one day and your sites been deleted.

Photography: Every escort needs photos. Photos are going to sell you to potential clients more then anything else you do. Think about what image you want to project. Are you sweet and young? Are you dominating and fierce?  Are you quirky and alternative? What ever your assets are you want to project those in your photos.  Don’t just hire the dude who shoots all the hookers. What that is going to get you is your photos will look like all the other hookers photos. Hire someone you’re comfortable with (lots of creepy dudes with cameras out there), that you can trust (especially if you don’t show your face), who will design a shoot that is unique to you. Get references from other women in the business. Really look at someones portfolio. If they have 100 photos of skinny girls in lingerie and you’re fuller figured then that’s not your guy. If all they have to show are photos of white girls and you are a different shade then thats not your guy. If their portfolios are filled with pictures of landscapes and puppies then id think twice about spending your hard earned cash on that guy. Make sure they can do what it is you want and that they aren’t just putting up their lucky shots. Remember its easy to make a model… look like a model. Prices will also vary a lot so shop around.  If an average shoot in your area with a sex worker friendly photographer is 300 bucks and that gets you a set of usable retouched photos, then what should you get for a 1200 shoot? Also remember that as an escort you need to get new photos often, keep that in mind so when you are budgeting for shoots.You will need to do at least one shoot a year and you probably should do two.

Video: This is a thing now and frankly I don’t know why. Oh I know why some “clients” might like them. These are the same guys who can’t pull the trigger unless a girls got 500 reviews. But video isn’t necessary. It’s not a thing you need to have to work, even at the high end. Anyone that tells you that is selling something.  Does everyone need to have a Victoria Secrets style video to promote herself? The short answer is no.

Advertising: This is something you will need to invest in and put in some trail and error. Not all advertising works for all girls. Your BFF might really get a lot of work off a site that you get nothing off of. People in New York might pay for ads on a site that works, while in Detroit that same site will suck for bringing in clients. There is not rhyme or reason to it. The best thing you can do is set yourself a monthly advertising budget and then see what works for you. Try different things one at a time, then measure the success. Make sure you track hits to your website and ask your clients where they saw your ad. Not all of them will remember and some will get it wrong but absent of a customer satisfaction survey its the best you have to measure whats working. Also think of non traditional advertising venues like review boards, screening sites and social media.

Putting a little thought and time into determining what it is you need then adding up what that will cost is the best thing you can do for your business. You don’t need a ton of money but you should be setting some aside for these types of things. Do the math. Lots of people out there are looking to take advantage of you because they think you are rolling in escort dough and if you are new there are people who will tell you you need all the things and you can buy them from them of course. Be smart, be skeptical and don’t get taken advantage of.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort

Follow Jenny DeMilo on Twitter

 

4 things you can do when your advertising venue disappears

Panic!You woke up one morning to find the main place, your go to advertising venue, where you advertised for your escort business has suddenly disappeared. It’s gone, vanished, poof… into the mist! It’s normal to feel panic when something like this happens to you and it does happen. It happens more often than people think. You don’t know what to do. How will you make a living? What options do you have to advertise? How will you eat and keep a roof over your head. Before you do anything drastic like walk the streets and put yourself into harms way or see un-screened possibly unsafe clients take a deep breath, a big step back and think.  There are always other options available to you. One website isn’t the end all be all in escort advertising even if that website had a bit of a monopoly on the local market. There are other ways, other options in how to make things work for you and your escort business. You just have to find them.

1. Find new advertising

Hopefully you didn’t have all your eggs in one advertising basket. Sometimes though there is only one good place to advertise in a city or rather one place that has all the business. If you find that place isn’t there any longer then it’s time to find a new advertising venue. Google your city +escorts or any combination there of and look at all the new possible places for you to put up an ad. If the old place that no longer exists was free to advertise and everything else costs then time to pay up. Welcome to the big leagues, the real world where you have to invest in your business. Its called the cost of doing business and its now time to step up your game. You want to chose wisely, don’t go giving your hard earned cash over to just anyone. Do some homework, pick a new place, pay for an ad and most of all, track your results. If it doesn’t work then dump it and try a different one. Try the high end glossy website with expensive ads, try the down and dirty classified ad style site. See what works for you. Be aware that everyone else who used that site is also looking for new advertising too and keep that in the back of your mind while you pick out some new places to advertise. The worlds oldest profession isn’t going go away just because one website is gone. That business will migrate somewhere else, you just have to find it. If your regular advertising site went away because of government interference, your potential clients might be a little gun shy as well and not want to come out to play until things calm down, so maybe the next option is better suited for you.

2. Tour

Get the hell out of dodge for a while, try something new. Go to a new town and make a killing. Turn adversity into profit. Chose your city wisely, don’t go where 100 other girls are all flocking to because they are in the same position as you are. Check out some possible 2nd tier cities or maybe even 3rd tier. Be creative hit a few different places or find one and stick to it and turn in into a working vacation. Odds are you need a vacation anyways.

3. Network with other sex workers

Ask your peers what they are doing to weather this storm. Other sex workers can often be your best resource. Don’t copy them outright though or you might find that you no longer get any support or guidance from them. Ask them how they are handling the change, see if you can glean any insight. You might find their answers enlightening.

4.  Try other kinds of work

Always wanted to give exotic dancing a try? Nows your chance! How about looking into web-camming or of you’re really bold look into acting in some adult films. None of that appeals to you? Then how about looking for a real job (provided you don’t already have one) dust off the resume and see what the big bad world has to offer you. It doesn’t have to be forever and no you wont get paid hundreds of dollars an hour but you might make enough to keep  roof over your head and the lights on for a while until you figure out your next steps.

It can be a scary thing when something you’ve come to rely such as advertising on is suddenly gone. It can and does happen from time to time, this is good reason to diversify your options moving forward. Never put all your eggs in one basket because this business is ever changing, always under attack and you don’t want to find yourself in a tight spot when then change hits you or your city.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort

Follow Jenny DeMilo on Twitter

How to spend your advertising dollars

PWoman-holding-bag-of-money-via-Shutterstockaying for advertising sucks, but it is necessary. All successful business pay for advertising and sex work is no different from any other business. Spending your money wisely.. now thats the hard part. It’s hard to know what works and what doesn’t and there’s a lot of superstition involved in sex work advertising. Especially because where you are getting your clients from is often hard to know.  As a result people tend to keep ads up that are not working for them just because they always had them or out of fear that if they make a change their work will slow. Remember just because you like or don’t like a  specific site or because they are friendly to sex workers ( they all should be as you are their clients)  is not reason to keep yourself off it or put yourself on a specific website. You are in this business to make money and advertising is a business decision. If the money you invest in ads pays off then it’s a good investment, if its not paying off how you want then you need to find something that works better for you. A lot of trial and error is involved in sex work advertising, a lot. Set yourself a monthly budget and get to putting up and tracking your ads. Keep in mind that spending your hard earned cash wisely is the key.. so here are some tips to help you get more for your advertising dollar.

1. Track your web hits: Do this! Seriously do it now, right now. Tracking your web hits will often give you the best picture of how people are finding you. What keywords / search terms they are using to find your clip site, your escort site, your blog, etc. Where are you getting link referrals.  (Protip: this is also a good way to see who’s sharing your files if you are a clip producer) If you are paying a company big bucks for an ad and no one is clicking over from that site to your site, then you’re not spending your money well. Not at all, not one wee little bit. You must use all the tools available to you and tracking your web hits is A number one.

2. Ask your clients: Be aware that they often don’t know, cant remember or just plain will lie  about it but it never hurts to ask. When I would get a phone calls, I would always ask “Where did you see my ad?” Often they would say some site I wasn’t listed on cuz they can be stupid, but a lot of the time they would tell me where they actually saw my ad and if i was real lucky what they liked about my ad and why they were moved to call. Bonus! Asking where your ad was found is also a good way to track your bullshit callers too. If the time-wasters are always telling you they saw you on site X well then maybe its time to take your ad off that site. Its not doing you any good and in fact its wasting your time. d=Dealing with time wasters all the time contributes to sex worker burn out in a big way.

01USDA wise veteran escort friend of mine told me way back in the day when I was a baby ho how to figure out where to place my ads and it holds true today, maybe even more so. Do a Google search as if you were a client looking for an escort to see. Google: Escorts, Los Angeles or Escorts, Washington DC or escorts and whatever city/state you happen to be working in. Now look at those sites, you should have a presence on most of them. There will be a mix of junk sites, mall sites and review sites. So take a little time and look them over. Someone is always trying to capitalize on what they think is escort cash cow money so there are new sites popping up all the time, many in fact most never last. Make sure a site has been around a while and is established, look over who else is on the site, anyone you know? Anyone you respect? Does it look like a slapped together directory with stolen photos? Weed out the crap and hone it down to the solid options.  If something offers a free ad and in the top 10 search returns and looks reputable then it might be worth sticking an ad up there and see what happens. If there’s a splashy mall site with a solid reputation in the top 10 then maybe its time to see about what they have to offer, if there’s a review site in the mix and you are a reviewed escort that allows reviews maybe its time to step up a little participation. All things to think about. If that review site has an ad section, get a price list. Then do a cost benefit analysis. If i spend X, i expect to make X in return. Then track as best you can those results. If it pays off great take that ad out again. If it doesn’t then cancel that ad. Remember the Internet is ever changing so you want to fine tune your potential ads all the time. A site that seems great may stop working and its time to move on to something else or maybe a site that under performed made some changes and is performing better so you want to give it a second try. This is an ongoing battle one that you will have to adapt too all the time. It will drive you nuts but its worth the effort and your time.

Do all the free advertising you can and by that I mean, If you like to blog then write a blog, If you like to take pictures of what you had for lunch then get an Instagram, if you enjoy reposting sexy photos give Tumblr a try. Of course tweet but remember this is your work persona and keep that in mind when you are tweeting up a storm. Make sure if you use 3rd party sites that you carefully read their TOS and keep it clean if they require that. You don’t want to get kicked off sites just when your marketing was starting to pay off there.

Find out what works for you. Invest your advertising dollars wisely. Then go out there and bring home the bacon.