We all know about Rule 34: There is a fetish for everything. Everything has potential to turn someone on. It’s one of the best things about being a sex worker. You get to create your own niche to the extreme. But how exactly do you build demand once you’ve created your niche? The good news is that it is essentially really easy. The bad news is that it is time consuming. But nobody is going to be successful doing nothing, so I’m just going to assume that you’re not lazy and that you want to fucking work. First off, get your ass on social media. You can’t avoid social media anymore when you’re creating your demand. Hashtags are your best friend on Twitter, Facebook and Instagram. But it’s so much more than that!! You have to also network. The sex worker community on Tumblr is one of my absolute favorites. People constantly build each other up, dish out hate on creepers, and reblog advertisements. Just remember that you’re expected to do the same! Use watermarked photos of yourself to advertise your services, whether you’re a pro-Domme, cammer, PSO or escort. Don’t just post the photo though, include your website(s) in the description!
Do a bit of research. Who are the people who have similar interests and where do they hang out? There are forums for just about every kink these days, and forums are a great place to start conversations with potential clients/customers.
Own what you do. Are you a POC into cosplay? Show off your geek knowledge along side your cosplaying photos. You have a personality (even if it’s a made up one), use it to your advantage. By making yourself a relatable individual, people will feel connected to you and more likely to support your services. This can be a problem when you’re a FemDom, as there is a fine balance between being too accessible and not enough. Find that balance! Do something different from everyone else. Nobody likes a copycat. Don’t copy other people!! It’s in poor taste. Standing out from the crowd will make you stand out in peoples’ minds.
Don’t wait for other people. You own you. You control what you do. You cannot expect to sit around and wait for others to make you successful. That’s not how this industry works. Find what you want to do and do it. Don’t wait for companies to hire you. Don’t wait for approval from anyone. Just fucking do it.
Nobody cares about your success more than you, so why on earth are you not doing anything about it?
Sydney Screams: Fetish Model, Clip Producer, Adult Actress, Radio Talk Show Host
Escort support services. Some are needed, others are looking to rip you off. Some you love, others you quite frankly hate. They are often a necessary evil when you’re an escort (or any sex worker really) They are your advertising venues, your photographers, your screening and safety services, your copy writers, web developers and marketing experts. You need what they have to offer and they need your money. It’s hard to trust them in this often dicey business. Its hard to trust anyone when what you do isn’t always legal. Some require your IDs ( advertising venues) others take sensitive photos of you (Photographers) some need your passwords (web developers) Some you trust to keep you safe when meeting clients (screening services) As an escort you make a calculated risk assessment on who to trust with your sensitive information and lets face it your money. They all want your money. Some provide value for service still others are trying to rip you off.
If you’re new to escorting or even if you’re not new sometimes its hard to tell what it is you really need to have to make money. As an independent escort it your own business and as with all business it takes money to make money. You can cut down on some of those costs by putting in a little time into figuring out what you really need to spend your money on and what you don’t. Making sure in the process to get value for money. Website: Though you don’t need a website to be an escort, it’s probably a good idea to get one. Having a website shows some measure of legitimacy. If you are a little web savvy you can put up your own site. If not there are people who can do that for you. What they charge will vary far and wide. What you will get for that money will also vary. You should think carefully about what it is you want and what you are willing to pay to get it. A simple site works just as well as a very complicated site with all the bells and whistles. If you hire a web person to make you a site who does a lot of escort sites, make sure to do what you can to make your site look unique. You don’t want to look like everyone else. Your site should reflect you. Think about it from your client side, he’s weeding though a lot of sites and though a lot of potential escorts. Stand out! Oh and for gods sake if you put up your own site pay for your own hosting and a domain name. Don’t use a free site thats asking for trouble. Many are not adult friendly and you run the risk of waking up one day and your sites been deleted.
You woke up one morning to find the main place, your go to advertising venue, where you advertised for your escort business has suddenly disappeared. It’s gone, vanished, poof… into the mist! It’s normal to feel panic when something like this happens to you and it does happen. It happens more often than people think. You don’t know what to do. How will you make a living? What options do you have to advertise? How will you eat and keep a roof over your head. Before you do anything drastic like walk the streets and put yourself into harms way or see un-screened possibly unsafe clients take a deep breath, a big step back and think. There are always other options available to you. One website isn’t the end all be all in escort advertising even if that website had a bit of a monopoly on the local market. There are other ways, other options in how to make things work for you and your escort business. You just have to find them.
aying for advertising sucks, but it is necessary. All successful business pay for advertising and sex work is no different from any other business. Spending your money wisely.. now thats the hard part. It’s hard to know what works and what doesn’t and there’s a lot of superstition involved in sex work advertising. Especially because where you are getting your clients from is often hard to know. As a result people tend to keep ads up that are not working for them just because they always had them or out of fear that if they make a change their work will slow. Remember just because you like or don’t like a specific site or because they are friendly to sex workers ( they all should be as you are their clients) is not reason to keep yourself off it or put yourself on a specific website. You are in this business to make money and advertising is a business decision. If the money you invest in ads pays off then it’s a good investment, if its not paying off how you want then you need to find something that works better for you. A lot of trial and error is involved in sex work advertising, a lot. Set yourself a monthly budget and get to putting up and tracking your ads. Keep in mind that spending your hard earned cash wisely is the key.. so here are some tips to help you get more for your advertising dollar.
A wise veteran escort friend of mine told me way back in the day when I was a baby ho how to figure out where to place my ads and it holds true today, maybe even more so. Do a Google search as if you were a client looking for an escort to see. Google: Escorts, Los Angeles or Escorts, Washington DC or escorts and whatever city/state you happen to be working in. Now look at those sites, you should have a presence on most of them. There will be a mix of junk sites, mall sites and review sites. So take a little time and look them over. Someone is always trying to capitalize on what they think is escort cash cow money so there are new sites popping up all the time, many in fact most never last. Make sure a site has been around a while and is established, look over who else is on the site, anyone you know? Anyone you respect? Does it look like a slapped together directory with stolen photos? Weed out the crap and hone it down to the solid options. If something offers a free ad and in the top 10 search returns and looks reputable then it might be worth sticking an ad up there and see what happens. If there’s a splashy mall site with a solid reputation in the top 10 then maybe its time to see about what they have to offer, if there’s a review site in the mix and you are a reviewed escort that allows reviews maybe its time to step up a little participation. All things to think about. If that review site has an ad section, get a price list. Then do a cost benefit analysis. If i spend X, i expect to make X in return. Then track as best you can those results. If it pays off great take that ad out again. If it doesn’t then cancel that ad. Remember the Internet is ever changing so you want to fine tune your potential ads all the time. A site that seems great may stop working and its time to move on to something else or maybe a site that under performed made some changes and is performing better so you want to give it a second try. This is an ongoing battle one that you will have to adapt too all the time. It will drive you nuts but its worth the effort and your time.