Tag Archives: marketing

Community, Internet, Marketing, Sex Work

Fan Clubs, Whats The Skinny

Fan clubs for sex workers are all the rage. Personal interaction with fans for cash is dominating the sex worker platform space. When you think of fan clubs most people think of Only Fans. I’ve said it before and I’ll say it again, that site is a pit. It’s shady as hell and is always on the brink of shutting down or has some drama following it around. There are even rumors its under federal investigation. It’s also the most popular fan club site and has the most press. I personally had an Only Fans for a while, I shut it down a few years back for being shady.  Lots of sex workers make money on that site so really the choice is up to you. I think there re better options.

I recently opened a Loyal Fans. I’m pretty impressed so far. There are a LOT of features and different way to monetize your content. From paid DMs, to a video store, to being able to send locked picture, video or voice messages. The feedback from clients is they like it and its easy to use from their end. I did a walk though with the Site manager on all the features and how best to use them and it was comprehensive and informative. Their referral program is great and is a lifetime bonus. If you want to check it out use my link to sign up as a creator and make sure to scheduled a walk though if you do.

Full disclosure: I do get a referral bonus but that comes out of the companies pocket.

I’m listing the others that i know people use but I do not have personal experience with them.  AVN Stars already called it quits and that really put a lot of people on the back foot who had invested time and effort. It had the AVN name but clearly that wasn’t enough to keep them in business with a flourishing fan club option for sex workers. Make sure whatever fan club you decide on you research them thoroughly. Find out who the owners are (not always easy), are they based in the USA, how are they handling content moderation (this is huge), whats the referral program, are they professional, do they treat sex workers with respect or are they just looking to make a quick buck off us? All these things matter cuz putting effort into making a fan club grow is a LOT of work and time and you don’t want to waste yours. I know I don’t.

  • Loyal Fans
  • Just For Fans
  • AVNStars (already took a dive)
  • FanCentro
  • Only Fans
  • Fansly

Only Fans Drama In The Media:

https://www.cnn.com/2021/08/25/tech/onlyfans-suspends-ban/index.html

https://abcnews.go.com/Entertainment/wireStory/onlyfans-planned-porn-ban-suspended-user-outcry-79636961

https://www.bloomberg.com/news/articles/2021-08-19/onlyfans-to-block-sexually-explicit-videos-starting-in-octoberhttps://techcrunch.com/2021/08/25/onlyfans-suspends-decision-to-ban-explicit-content/

https://www.forbes.com/sites/thomasbrewster/2021/06/16/the-shady-secret-history-of-onlyfans-billionaire-owner/?sh=c6165b05c17f

Marketing, Sex Work, Uncategorized

Shadow Banning On Twitter

The term is tossed around a lot in sex work circles. I’m shadow banned! RT me because I’m Shadow banned! Help I’m Shadow banned Twitter hates sex workers! This explainer should help you if you feel you might be shadow banned on Twitter.

What is shadow banning on Twitter?

When you suddenly discover that your tweets are not reaching anyone other then your direct followers, you don’t come up in searches and your twitter feed cant be found in general. It’s still there but its as if your account has somehow been limited. You may have been shadow banned. There are shadow ban checkers but they are unreliable. If you think you have been banned you might have been. This is not a sex worker phenomenon many people get shadow banned. Beauty bloggers and You-tubers are hit especially hard. So that’s a strange mix right? Sex workers, beauty bloggers? But there is a method to this madness, there’s a reason those kinds of accounts get shadow banned more then others and don’t worry its possible to get yourself un-banned.

How did you get shadow banned

The easy answer is you look like spam to Twitter.  Twitter is a small company. They a staffed really low. Its not like the old days when you could get @Jack to email you back (yes, that used to happen) Tons of things are automated now and one of these things is a spam algorithm. So that’s the first thing you need to know. The second is how Twitter is accountable to its shareholders. Twitter is publicly held they are also very unprofitable and rely on a lot of VC investment. Twitter’s metric for profitability is “user accounts”. So the more Twitter user accounts, the better twitter looks when measuring this very important metric. This is also one of the reasons that Twitter wont do anything about Russian Bots but that’s another story. To delete those accounts would drastically reduce the number of user accounts. Same thing with accounts that trip their spam filter. Twitter doesn’t want to delete spam because they need that user account but they also don’t want spam to take over its platform and essentially ruin for lack of a better term user experiences.

Enter the spam filter that can get you shadow banned, its because you look like spam. You tweet like a spammer not a real live human. This happens to sex workers a lot because lets face, it were heavy promoters. Just like beauty bloggers and you tubers. See now there’s that connection i was talking about. Twitter isn’t targeting you because you’re a sex worker, they think you are spam. I get how that’s an easy conclusion to jump to since social media is often made inaccessible to sex workers but Twitter is actually one of the few social media platforms that doesn’t discriminate against us. I know color me shocked.

Steps to take to get un-shadow banned

You can get un-banned but it takes a commitment to changing how you tweet. You need to tweet like a human being and not a promotion machine. Some simple steps…

  1.  Keep your promotion tweets to approximately  20% of your feed.
  2.  Use auto tweets sparingly. (especially since they are promo tweets)
  3.  Don’t over hashtag. One or two targeted hash tags work better then 100 anyways
  4. Be careful who you retweet. If you are RTing  banned people or known spam accounts you could in turn get banned yourself.
  5.  RT with commentary some of the time when you RT people, add to the conversation
  6.  Interact with people on Twitter be a “good twitter citizen” engage
  7.  Not every tweet needs a link and a hastag. Again, think human being

If you take these steps and change how you tweet in 72 hours you will see your feed be searchable and your tweets will be able to be  located. Now you have to keep this new tweeting style up, of you don’t you will just get banned again and have to start all over and its possible tripping the filer a lot could get you a permanent shadow ban or extend your time to get un-banned. No one wants that.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort
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Marketing, Sex Work

Increase sales, know your customer

In order to serve your customer the content they want, you have to know who that customer is. Dude who likes porn is not enough. All dudes like porn, what you want to know is, who is this person who’s buying my content. Why do you want to know? So you can better serve them what they want and in return you can increase your sales!

Create a customer profile. You need to know who’s buying your content.

Odds are you can go with male but how old is this man, is he married or single, is he submissive or dominant, what kinks or fetishes does he have. The more you know about him the more targeted your marketing to him can be. The more targeted your marketing, the more you will sell. It’s the number one mistake a see all kinds of business make is not knowing who their customer is.

Example: Escort advertising sites. They get this wrong on the daily. An escort advertising sites customer is the escort who pays for the ads on the site. Many sites get this wrong and do things that infuriate escorts (their customers) and direct the marketing/features to the person surfing the site. That person is not the advertising sites customer. That person is the ESCORTS customer.  This creates frustration for the customer (the escort) and in turn can cause loss of loyalty to a site, retention of business and the deterioration all around good will. It’s a problem.

So knowing who your customer is, is important. Knowing this customer profile or profiles will help you target your marketing to get your message out to the right person(s), and also help you to take away any barriers the potential customer might have to making the leap from observer to making an actual purchase. After all, what you want is more purchases. You want to serve the customer you have better because keeping a customer is easier and less costly then getting a new one. So customer loyalty should be something you think about and consider in your marketing strategy.

Building a customer profile is not always easy and you you will likely be fine tuning it for a while but its worth the effort you put into it. You can do polls, surveys, watch your analytics  like a hawk, how are people finding you in searches, what sells the most what wains on the shelf only to sell a handful over a long period of time. All this will help you make up this valuable customer profile.

Then craft your sales message to that person and viola you’re on your way to working smarter not harder and increasing your sales.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort
Follow Jenny DeMilo on Twitter

Internet, Marketing, Sex Work

SEO for Adult Websites

Adult SEOIts imperative that you work on your SEO (search engine optimization) if you own a website. When you have an adult website you have to work twice as hard at your SEO to get half as far. It’s something that’s easy to neglect but you shouldn’t.  Google is always changing their algorithm and in the process your SEO will bounce around. Just when you are where you want to be WHAM Google switches something up and you’re two steps back. Stay on top of your SEO game and spend a little time every month or week or day whatever you can and polish up your SEO.  Google says they don’t penalize adult sites and that we are all on an even playing field. If you believe that I have a bridge to sell you in some prime swamp land real cheap.

With that being said here are a few easy ways to start working on your Adult website SEO. Remember there are 100 ways to skin a cat, so find some things that work for you and work at it. Having your site in the top 10 search  returns with your preferred keyword on Google will make a huge difference to you bottom line. Its a numbers game the more people who see your site, the more options you have for making money and it is after all, all about the money.

  1. NEVER USE BLACK HAT TECHNIQUES:  Lots of adult websites over the years have resorted to black hat techniques in trying to get their websites ranked higher. This is not a long term strategy. Sure you might get a few gains but those gains will be short lived and short term and you will get penalized eventually. That is much harder and longer road to return from.  Use traditional “white hat” SEO techniques. Remember SEO takes time. Invest it, It’s worth it.
  2.  LINK EXCHANGE: You have to do link exchanges with trusted sites. Start with colleagues/competitors in the same niche, I know this seems counter intuitive  “If I link competitors my potential customer might go to them instead of me” Sure that’s possible but the benefits from links from a trusted  site outweighs the possible loss or sharing of a customer or two. Remember you want MANY eyeballs on your site. Having a high domain authority and many backlinks helps you get higher in google’s rank.  Lots of colleagues and competitors will balk at this but keep working at it.  It benefits you both, smart people will know that or understand it. Oh and don’t be a dick and bury their link that’s not cool.
  3. DOMAIN AUTHORITY, PAGE AUTHORITY AND  BACKLINKS: Use a DA/PA checker and start tracking your work. A few good back links can raise your domain authority a couple points in a day. Also use a back-link checker to see who your competition is linked to. Get linked to those places too. There’s some debate as to NF (no follow) or F (follow) links and which is better to have. Sure you want follow links, but don’t count out NF links from high ranking sites. I wouldn’t spend all your time on them but don’t count them all out completely.
  4.  INTERLINK YOUR CONTENT: Help google to index your site quickly by interlinking your content. Don’t go hog wild but a couple links on some key blog posts or where a customer can find additional content they might like on your site helps.

Bonus: Check your website speed (you want it fast and so does Google) and make sure your site is mobile friendly. These two things really do matter and they are mattering more and more every time Google updates how they rank sites.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort
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Escorting, Fetish Model, Internet, Marketing, Phone Sex, Pro Domme, Sex Work, Webcam

Creating Your Own Demand

Rule_34We all know about Rule 34: There is a fetish for everything. Everything has potential to turn someone on. It’s one of the best things about being a sex worker. You get to create your own niche to the extreme. But how exactly do you build demand once you’ve created your niche? The good news is that it is essentially really easy. The bad news is that it is time consuming. But nobody is going to be successful doing nothing, so I’m just going to assume that you’re not lazy and that you want to fucking work. First off, get your ass on social media. You can’t avoid social media anymore when you’re creating your demand. Hashtags are your best friend on Twitter, Facebook and Instagram. But it’s so much more than that!! You have to also network. The sex worker community on Tumblr is one of my absolute favorites. People constantly build each other up, dish out hate on creepers, and reblog advertisements. Just remember that you’re expected to do the same! Use watermarked photos of yourself to advertise your services, whether you’re a pro-Domme, cammer, PSO or escort. Don’t just post the photo though, include your website(s) in the description!

Do a bit of research. Who are the people who have similar interests and where do they hang out? There are forums for just about every kink these days, and forums are a great place to start conversations with potential clients/customers.

Own what you do. Are you a POC into cosplay? Show off your geek knowledge along side your cosplaying photos. You have a personality (even if it’s a made up one), use it to your advantage. By making yourself a relatable individual, people will feel connected to you and more likely to support your services. This can be a problem when you’re a FemDom, as there is a fine balance between being too accessible and not enough. Find that balance! Do something different from everyone else. Nobody likes a copycat. Don’t copy other people!! It’s in poor taste. Standing out from the crowd will make you stand out in peoples’ minds.

Don’t wait for other people. You own you. You control what you do. You cannot expect to sit around and wait for others to make you successful. That’s not how this industry works. Find what you want to do and do it. Don’t wait for companies to hire you. Don’t wait for approval from anyone. Just fucking do it.

Nobody cares about your success more than you, so why on earth are you not doing anything about it? 

Sydney Screams: Fetish Model, Clip Producer, Adult Actress, Radio Talk Show Host