Category Archives: Marketing

Escorting, Internet, Marketing, Money Management, Sex Work

How to spend your advertising dollars

PWoman-holding-bag-of-money-via-Shutterstockaying for advertising sucks, but it is necessary. All successful business pay for advertising and sex work is no different from any other business. Spending your money wisely.. now thats the hard part. It’s hard to know what works and what doesn’t and there’s a lot of superstition involved in sex work advertising. Especially because where you are getting your clients from is often hard to know.  As a result people tend to keep ads up that are not working for them just because they always had them or out of fear that if they make a change their work will slow. Remember just because you like or don’t like a  specific site or because they are friendly to sex workers ( they all should be as you are their clients)  is not reason to keep yourself off it or put yourself on a specific website. You are in this business to make money and advertising is a business decision. If the money you invest in ads pays off then it’s a good investment, if its not paying off how you want then you need to find something that works better for you. A lot of trial and error is involved in sex work advertising, a lot. Set yourself a monthly budget and get to putting up and tracking your ads. Keep in mind that spending your hard earned cash wisely is the key.. so here are some tips to help you get more for your advertising dollar.

1. Track your web hits: Do this! Seriously do it now, right now. Tracking your web hits will often give you the best picture of how people are finding you. What keywords / search terms they are using to find your clip site, your escort site, your blog, etc. Where are you getting link referrals.  (Protip: this is also a good way to see who’s sharing your files if you are a clip producer) If you are paying a company big bucks for an ad and no one is clicking over from that site to your site, then you’re not spending your money well. Not at all, not one wee little bit. You must use all the tools available to you and tracking your web hits is A number one.

2. Ask your clients: Be aware that they often don’t know, cant remember or just plain will lie  about it but it never hurts to ask. When I would get a phone calls, I would always ask “Where did you see my ad?” Often they would say some site I wasn’t listed on cuz they can be stupid, but a lot of the time they would tell me where they actually saw my ad and if i was real lucky what they liked about my ad and why they were moved to call. Bonus! Asking where your ad was found is also a good way to track your bullshit callers too. If the time-wasters are always telling you they saw you on site X well then maybe its time to take your ad off that site. Its not doing you any good and in fact its wasting your time. d=Dealing with time wasters all the time contributes to sex worker burn out in a big way.

01USDA wise veteran escort friend of mine told me way back in the day when I was a baby ho how to figure out where to place my ads and it holds true today, maybe even more so. Do a Google search as if you were a client looking for an escort to see. Google: Escorts, Los Angeles or Escorts, Washington DC or escorts and whatever city/state you happen to be working in. Now look at those sites, you should have a presence on most of them. There will be a mix of junk sites, mall sites and review sites. So take a little time and look them over. Someone is always trying to capitalize on what they think is escort cash cow money so there are new sites popping up all the time, many in fact most never last. Make sure a site has been around a while and is established, look over who else is on the site, anyone you know? Anyone you respect? Does it look like a slapped together directory with stolen photos? Weed out the crap and hone it down to the solid options.  If something offers a free ad and in the top 10 search returns and looks reputable then it might be worth sticking an ad up there and see what happens. If there’s a splashy mall site with a solid reputation in the top 10 then maybe its time to see about what they have to offer, if there’s a review site in the mix and you are a reviewed escort that allows reviews maybe its time to step up a little participation. All things to think about. If that review site has an ad section, get a price list. Then do a cost benefit analysis. If i spend X, i expect to make X in return. Then track as best you can those results. If it pays off great take that ad out again. If it doesn’t then cancel that ad. Remember the Internet is ever changing so you want to fine tune your potential ads all the time. A site that seems great may stop working and its time to move on to something else or maybe a site that under performed made some changes and is performing better so you want to give it a second try. This is an ongoing battle one that you will have to adapt too all the time. It will drive you nuts but its worth the effort and your time.

Do all the free advertising you can and by that I mean, If you like to blog then write a blog, If you like to take pictures of what you had for lunch then get an Instagram, if you enjoy reposting sexy photos give Tumblr a try. Of course tweet but remember this is your work persona and keep that in mind when you are tweeting up a storm. Make sure if you use 3rd party sites that you carefully read their TOS and keep it clean if they require that. You don’t want to get kicked off sites just when your marketing was starting to pay off there.

Find out what works for you. Invest your advertising dollars wisely. Then go out there and bring home the bacon.

Internet, Marketing

Putting Content Marketing To Work As a Sex Worker

content-marketing-wheelContent marketing is the method of using your expertise to attract potential clients. Usually, content marketing involves maintaining a blog that acts as a “how to” regarding industry related questions, and is by no means a fast pay off. Content marketing has shown great success in industries ranging from real estate to finances to homemaking skills (why do you think celebrity cooks have top selling cookbooks and popular, make reservations weeks in advance restaurants?). That’s great, but what does that mean for us sex workers, and should we be putting it to work?

I don’t know about you lot, but I’m flooded by emails and twitter @’s asking for advice regularly on how to get started and how to do X, Y or Z. I mean, hello, this blog exists for a reason!! Personally, I hate writing 101’s for people when I had to figure things out on my own years ago when even fewer resources existed out there. There’s a very natural mindset that exists within some of us about not wanting to share our secrets with our competitors, especially when they’re complete strangers.

But, here’s the thing.

Sharing secrets is working in other industries. There is no reason to believe that content marketing wouldn’t work for sex workers either. Many of us already maintain blogs or tumblrs or twitters, and even more of us tout that we’re experts or the “go to” gal or guy for whatever our specialty is. So why aren’t we proving it? If your online reviews call you queen of the bj, maybe it’s time you write a blog about what you do that make your blowjobs so special. Or if your feet are a sought after commodity, share what your day to day routine is for keeping them in perfect condition.

The idea behind content marketing isn’t to share 100% of the secrets or tips. The idea is to show that we know what we’re doing, and that we’re the best at what we do. This is especially vital now that Google+ has teamed up with WordPress and other online publishing sites to link it back to your Google+ profile (with your profile photo by the link, which gives you extra credibility). Why’s that important since less than 1/4 of Google+ profiles are active? 1-it makes plagiarism a bit harder. 2-it will improve your Google ranking. 3-if you don’t want to be higher in Google ranking, there’s something wrong with you.

Let’s face it; vanilla marketing trends are just as relevant for us as they are for the outside world. Ignoring them isn’t something any of us can afford to do, so put those blogs, tumblrs, twitters and youtube channels to work!!

Sydney Screams: Fetish Model, Clip Producer, Adult Actress, Radio Talk Show Host

Clips, Marketing, Sex Work

Make more money from fetish clips

So  your making fetish clips but feeling a little lost on what kind of clips you should be making moving forward. Should you specialize in chastity, financial domination or foot fetish? It’s hard to know exactly and even though you might think one niche is the obvious nice for you, it may turn out its not. Trying to force success in a niche that’s not responding to you can be very frustrating and extremely disappointing. Disappointing enough to give it up all together because you’re not succeeding as you hoped you would be. You don’t want to do that, you don’t want to give up. You want to make a workable plan for yourself and make the most out of your new fetish clip business. Here are some things you can try to help you be more successful making fetish clips.

1. Assess what you are willing to do on camera.

Maybe you never want to take your close off or you don’t want to show your face. Maybe you are not a thin as a rail, or you have great trash talking skills? Think about what it is you will and wont do on camera and remember a camera is forever. Think about what you do and do not possess, think about what you will and will not do. Take inventory of yourself. Will you show your boobs, perform sex acts or hide your face. You don’t have to do anything you are not comfortable with, there are women who are highly successful who never take off a lick of clothing. They are also have amazingly ho,t perfect bodies, are super glamorous women with great ideas and the ability to key in on a specific fantasy. Think about your limits and your assets and how that can lend its self to making clips.

2. Make more of what works.

Look at your sales, what did you sell last month? Foot clips? Domination POV? Chastity? Smoking? Whatever it was make more of that. If you sold more smoking clips then foot fetish clips then make 10 more smoking clips. Smoking in the shower, smoking in a fancy dress, smoking in a bikini, smoking POV, smoking very close up, smoking from a distance ignoring the viewer. You get the idea. Make them until you want to puke and cant stat to make another fucking smoking clip. Push yourself, make yourself make that batch of smoking clips. Then set them to upload though out the month. Watch your smoking fetish fan base expand. Don’t ignore the other kind of clips, just heavily focus on whats been working.

3. Join fetish forums

Google the fetish you’re making clips in and join the forum for that fetish. Trust me there’s a forum for everything. Find it. Then create a profile, add a picture and links to your clip store to it and  then introduce yourself. Interact with the people there. It doest have to be all involved just once a week go back to the forum and find a way to participate and remember to be nice! You’re building a fan base. You want to be a little accessible and you want people to click your links and become customers. Protip: keep a folder of your forums logins in your bookmarks makes it a lot easier to remember

4. Add at least one new fetish every time you film

Add something new and see if people respond to it. I once made “I cant believe the crap you freaks jerk off to” and people actually bought it! Now they didn’t buy it enough for me to make more then that one clip and it was kind of a joke but throw in a  new fetish you never thought about before. Expand your horizons. Look at the list of fetishes available on your clip site and then do something new every time you film. It might surprise you how you can then develop that into a brand new niche and money stream for yourself.

The most important thing is to keep at it persistence and hard work to pay off. You can make a good living making clips. While its true the porn stars are always going to make more money then the small niche specialist that doesn’t mean you shouldn’t  pursue what works for you and fits in with your comfort level.

Jenny DeMilo: Dominatrix, former GFE Escort, Fetish Clip Producer and Hypno-Domme

Clips, Fetish Model, Marketing, Sex Work

Consistency is Key

So, you recently opened your very own clips store and you’re wondering “why isn’t the money pouring in?” Maybe you had heard from other girls or producers that they make enough money off their one or two clip stores to make a living. Sounds easy, right? WRONG! There are few key components that you need to consider in your path to success. Sure, putting up a few videos here and there doesn’t sound hard, but let me break this down for you, consumer style: You’re out of your favorite cereal, so you go down the cereal isle at the market and find that the brand you usually buy has changed their product’s ingredients, you’re bummed but you pick it up hoping that it’s still the same. Well, you get home and it’s not. It doesn’t taste the same at all! So what do you do? You switch brands. Or, you’re out of your favorite cereal, so you go down the cereal isle and they are out of that kind. What do you do? Try something new.

This is the way the mind of buyers work, and not just when buying cereal. Your overall brand consistency is the key to your success when it comes to clips. You may be asking yourself “well how do I develop that?” It isn’t the easiest thing on the planet, but success doesn’t come without work!

Time Consistency

The major clip sites out there give you an option to schedule clips for future posting. Utilize the hell out of this!! If your customers know that you have a new clip posted every day at 11am, with a different format following at 3-4 hour intervals the rest of the day, they’re going to check your clip store every day. If they know that you only post a new clip once or twice a week, they’re going to check just those days. How do you let them know? Easily! Tell them! Most clip stores allow you to have a description, so simply spell out “New clips posted daily at 11am!” and then stick to that. You don’t want to rush each day uploading a new clip to meet the deadline, so schedule clips a week, month or several months in advance to avoid stressing yourself out. In addition to your current fans knowing when to find you, having your store on the “recently updated” list on the front page consistently will bring new fans to you!

Quality Consistency

You don’t like the new ingredients used in your favorite cereal, so why would you expect your buyers to like it if you are constantly switching between poor quality and HD quality videos? Now, I should be a bit more specific here. When you post clips, you can post the same clip in various formats/qualities, but specify that in the description! And do not post one clip in one poor quality and the next clip in excellent HD quality. Be consistent! If your videos are always well lit with very little grain, keep that up. Make sure you’re always using the best lighting possible and the same camera. The only time you want to break consistency is when you’re improving your quality by adding better lighting or upgrading to a better camera.

Content Consistency

Ok, so you’re still a newbie and you don’t know what to post. Cool! That’s fine. You’re learning, but if something sells really well for you DO IT AGAIN! Don’t skip over it and never do it again. Sure, selling clips is a trial and error process, but if something works  for you, continue it. You don’t want to wear the exact same outfit or speak the exact same lines, but the general idea/theme of the clip can remain constant without there being an issue. The best part about this is that when you have several clips of a specific category up in your store, often times new fans will go through and buy all of them, rather than just one!

What does this all mean when you put it together? It means you’re going to need to film a lot, in advance. You’re going to need to maintain the quality of your camera work, lighting, and editing, and only ever move up in quality. And you’re going to need to shoot the same things over and over and over again. Best way to do this? Pick a day and shoot as much in that day as you can. If you manage your time well, you can knock out anywhere from 6-10 clips in an hour. That’s about a week’s worth of content! Plan ahead and know what you’re going to shoot, and you can get shooting clips down to an art that works for you. Your fans will see the hard work you put in and it will pay off.

Sydney Screams: Fetish Model, Clip Producer, Adult Actress, Radio Talk Show Host

Clips, Internet, Marketing, Sex Work

DMCA Do It!

We all hate it when people steal from us. Make your living on the internet or advertise your sex work business on it and you can bet at some point someone will share your files or  steal your photos. It’s depressing and it can seem overwhelming to stay of top of the details of protecting your content but its worth the effort. This is how you make a living and I know it feels like  you’re playing whack-a-mole and you are. It’s a never ending process protecting your content but its part of doing business. Protecting your cash flow matters. I put together a little introduction to protecting your work, I hope you find it helpful.

Send out DMCA take down notices

This is the best thing you do. Send out a DMCA take down notice. Send them out and send them out as soon as you find out your file is being shared on some dirt bag file sharing site or as soon as you find out some body is pretending to be you by using your photos online.  My pal Johnathan over at Plagiarism Today has some stock letters you can use when sending out your notices. In fact read his whole site, there is a lot of great info there.  Remember every site has their own special requirements for a DMCA notice and if you don’t meet them they will ignore your notice. Read their policy and give them the info they want, in the way they want it. Be it email, fax or snail mail. Make sure to include your name address and phone number (I use my Google voice number and my working address) Tell them you are the copyright holder and give them the links they need to remove the content. It’s tedious and annoying but stay on it and send them out, it works. Don’t forget to follow up and send them a second or third or 50th notice if they don’t take action.

Monitor your content

Goggle yourself, set up alerts for your name (remember to include misspellings of your name) and check it all the time. A lot of the time I find out a file is being shared because a fan tells me. I always reward them with a little something for looking out for me, they can be your best resource for finding out your files are being shared. You can also hire a company to monitor your content for you, but that can be expensive. I would do a cost benefit analysis before I went that route, make sure its worth the money you are spending on it. Sometime it is, sometimes its better to do it yourself.

Watermark your content and embed your copyright

I admit it, I’m guilty of not always doing this, especially when I first started out. But don’t make the same mistake I made in the beginning and watermark your shit! It’s important. You can also embed your copyright when creating a Mp3 and add it to the hidden data on your photos. Again it’s time consuming and annoying but make it part of your habit, when you are creating content. Watermark like it’s second nature. Not only is having your watermark good for driving people who might see your stuff somewhere and drive them back to your site to find out more about you, but you can use that in case you get into a fight with some turd site who doesn’t want to remove your content from their site.

People stealing is always going to be a problem but its worth the time and effort to stay on top of your content. I wouldn’t suggest getting into a pissing match with any of these file sharing sites or boards, just do what you need to do behind the scenes. It’s not worth a loud messy frustrating fight or possibly putting a troll target on your back, but it it worth the effort. Make it.

Jenny DeMilo: Dominatrix, GFE Escort, Fetish Clip Producer, Phone Sex Operator and Hypno-Domme.