Tag Archives: marketing

Consistency is Key

So, you recently opened your very own clips store and you’re wondering “why isn’t the money pouring in?” Maybe you had heard from other girls or producers that they make enough money off their one or two clip stores to make a living. Sounds easy, right? WRONG! There are few key components that you need to consider in your path to success. Sure, putting up a few videos here and there doesn’t sound hard, but let me break this down for you, consumer style: You’re out of your favorite cereal, so you go down the cereal isle at the market and find that the brand you usually buy has changed their product’s ingredients, you’re bummed but you pick it up hoping that it’s still the same. Well, you get home and it’s not. It doesn’t taste the same at all! So what do you do? You switch brands. Or, you’re out of your favorite cereal, so you go down the cereal isle and they are out of that kind. What do you do? Try something new.

This is the way the mind of buyers work, and not just when buying cereal. Your overall brand consistency is the key to your success when it comes to clips. You may be asking yourself “well how do I develop that?” It isn’t the easiest thing on the planet, but success doesn’t come without work!

Time Consistency

The major clip sites out there give you an option to schedule clips for future posting. Utilize the hell out of this!! If your customers know that you have a new clip posted every day at 11am, with a different format following at 3-4 hour intervals the rest of the day, they’re going to check your clip store every day. If they know that you only post a new clip once or twice a week, they’re going to check just those days. How do you let them know? Easily! Tell them! Most clip stores allow you to have a description, so simply spell out “New clips posted daily at 11am!” and then stick to that. You don’t want to rush each day uploading a new clip to meet the deadline, so schedule clips a week, month or several months in advance to avoid stressing yourself out. In addition to your current fans knowing when to find you, having your store on the “recently updated” list on the front page consistently will bring new fans to you!

Quality Consistency

You don’t like the new ingredients used in your favorite cereal, so why would you expect your buyers to like it if you are constantly switching between poor quality and HD quality videos? Now, I should be a bit more specific here. When you post clips, you can post the same clip in various formats/qualities, but specify that in the description! And do not post one clip in one poor quality and the next clip in excellent HD quality. Be consistent! If your videos are always well lit with very little grain, keep that up. Make sure you’re always using the best lighting possible and the same camera. The only time you want to break consistency is when you’re improving your quality by adding better lighting or upgrading to a better camera.

Content Consistency

Ok, so you’re still a newbie and you don’t know what to post. Cool! That’s fine. You’re learning, but if something sells really well for you DO IT AGAIN! Don’t skip over it and never do it again. Sure, selling clips is a trial and error process, but if something works  for you, continue it. You don’t want to wear the exact same outfit or speak the exact same lines, but the general idea/theme of the clip can remain constant without there being an issue. The best part about this is that when you have several clips of a specific category up in your store, often times new fans will go through and buy all of them, rather than just one!

What does this all mean when you put it together? It means you’re going to need to film a lot, in advance. You’re going to need to maintain the quality of your camera work, lighting, and editing, and only ever move up in quality. And you’re going to need to shoot the same things over and over and over again. Best way to do this? Pick a day and shoot as much in that day as you can. If you manage your time well, you can knock out anywhere from 6-10 clips in an hour. That’s about a week’s worth of content! Plan ahead and know what you’re going to shoot, and you can get shooting clips down to an art that works for you. Your fans will see the hard work you put in and it will pay off.

Sydney Screams: Fetish Model, Clip Producer, Adult Actress, Radio Talk Show Host

DMCA Do It!

We all hate it when people steal from us. Make your living on the internet or advertise your sex work business on it and you can bet at some point someone will share your files or  steal your photos. It’s depressing and it can seem overwhelming to stay of top of the details of protecting your content but its worth the effort. This is how you make a living and I know it feels like  you’re playing whack-a-mole and you are. It’s a never ending process protecting your content but its part of doing business. Protecting your cash flow matters. I put together a little introduction to protecting your work, I hope you find it helpful.

Send out DMCA take down notices

This is the best thing you do. Send out a DMCA take down notice. Send them out and send them out as soon as you find out your file is being shared on some dirt bag file sharing site or as soon as you find out some body is pretending to be you by using your photos online.  My pal Johnathan over at Plagiarism Today has some stock letters you can use when sending out your notices. In fact read his whole site, there is a lot of great info there.  Remember every site has their own special requirements for a DMCA notice and if you don’t meet them they will ignore your notice. Read their policy and give them the info they want, in the way they want it. Be it email, fax or snail mail. Make sure to include your name address and phone number (I use my Google voice number and my working address) Tell them you are the copyright holder and give them the links they need to remove the content. It’s tedious and annoying but stay on it and send them out, it works. Don’t forget to follow up and send them a second or third or 50th notice if they don’t take action.

Monitor your content

Goggle yourself, set up alerts for your name (remember to include misspellings of your name) and check it all the time. A lot of the time I find out a file is being shared because a fan tells me. I always reward them with a little something for looking out for me, they can be your best resource for finding out your files are being shared. You can also hire a company to monitor your content for you, but that can be expensive. I would do a cost benefit analysis before I went that route, make sure its worth the money you are spending on it. Sometime it is, sometimes its better to do it yourself.

Watermark your content and embed your copyright

I admit it, I’m guilty of not always doing this, especially when I first started out. But don’t make the same mistake I made in the beginning and watermark your shit! It’s important. You can also embed your copyright when creating a Mp3 and add it to the hidden data on your photos. Again it’s time consuming and annoying but make it part of your habit, when you are creating content. Watermark like it’s second nature. Not only is having your watermark good for driving people who might see your stuff somewhere and drive them back to your site to find out more about you, but you can use that in case you get into a fight with some turd site who doesn’t want to remove your content from their site.

People stealing is always going to be a problem but its worth the time and effort to stay on top of your content. I wouldn’t suggest getting into a pissing match with any of these file sharing sites or boards, just do what you need to do behind the scenes. It’s not worth a loud messy frustrating fight or possibly putting a troll target on your back, but it it worth the effort. Make it.

Jenny DeMilo: Dominatrix, GFE Escort, Fetish Clip Producer, Phone Sex Operator and Hypno-Domme.

4 easy ways to increase your clip sales

Everyone wants a lot of sales when they make clips. Be they straight ahead porn or doing what I do, selling fetish clips and mp3s. It’s always a happy day when a clip suddenly skyrockets and you begin seeing some serious pay off for all your hard front end work. Make no mistake about it, the front end work on selling clips is voluminous. There’s lots to do, filming editing, marketing promoting and when you’re just starting out it can be overwhelming at times. I know when I was first starting there was a lot of trial and error until I finally found my clip making groove. I was lucky enough to have some solid advice from a few ladies who really knew what they were doing. They steered me right and i’m thankful for that, it saved me time and in this business time is almost always money.  Not every one has a porn goddess willing to share a little of the wealth of clips making knowledge in their back pocket so heres a few tips that should help increase your sales straight off. Different tactics work for different sites so give them a shot, massage then to suite your niche and your style. The key point here is you gotta try stuff and then monitor the reactions.

1. Write good clips descriptions

Seems simple enough but even someone like me who writes for a living in the mainstream world had to figure out that a good description will sell even a mediocre clip. Doest matter if it’s in a first person style or third person, give it a little life. Don’t just say “Me sucking cock”  and hope it gets bought. Say something more like ” I love the feel of a long hard cock slipping down my eager waiting greedy cock-whore mouth so much, let me show you how much!”  Also think keywords, when writing your descriptions. Think about how potential customers would  search for the kinda clip your presenting and incorporate those terms into your descriptions. Then watch your sales increase.

2. Create your own animated gifs to upload

Lots of sites will auto generate animated gifs for your uploaded clips.  Do not use that function!  It’s never flattering and it rarely presents you in a good light. They are random pulls of stills from your clip and most of the time they get you mid blink! Create your own animated gif and upload that. You can decide whats enticing, whats flattering and present the clip in its best light. Some sites (one my favorites too) don’t give you the ability to upload your own animated gifs so you don’t have the option. In that case cross your fingers and hope for a good presentation. You can also do what I do, lobby them to make that option/function available to you. Sometimes sites will take your thoughts and requests into consideration when adding functions, especially if you can show them how it would make more money for you both.

3. Upload often

Upload, upload, upload! The more content you make, the more you can upload, the more you will be seen as someone who always has something new to offer, the more often people will visit your store.  This is the best way to increase sales, be prolific and create as much content as you can. That being said I know It’s not always easy to make a lot of content, lots of things get in they way, from not feeling inspired, to having a bad hair day. One trick is making your clips available in different formats. Create several different formats of of the same clip and viola!  One clip turns into 3 and you can have something to upload two extra days. Some clip stores will let you schedule your clips to go live in advance, take advantage that function and schedule your clips. Try it out at different times and see when you make more sales. Are you popular mornings? Late nights? I once had clips upload once an hour for 24 hours to test out when I got the most traffic. I learned a lot that day.

4. Keep your clip store designs clean and readable

Just because there are 10 different design functions available to you doest mean you should use all 10! Sometimes less is more. Keep your backgrounds clean so you can read the text on top of them. When good is amazing, mind blowing clip descriptions going to do for you if no one can read them because you have a busy background in 12 different rainbow colors making it impossible to read. Not everyone is a designer and its easy to get carried away, try to keep  it neat and clean and simple. Sometimes one sizzling hot photo at the top of your store is enough to make them scroll to see what you have to offer. Don’t forget to add an email address, a twitter if you have one (and if you don’t get one!)  and if you make custom clips mention that in your studio description. Customs clips are a great way to increase your bottom line, if you don’t make them, think about adding it to your repertoire

 Jenny DeMilo: Dominatrix, GFE Escort, Fetish Clip Producer, Phone Sex Operator and Hypno-Domme.

 

Work Smarter – The Marketing Edition

Marketing is probably the most time consuming aspect of success in the adult industry. Actually, I should correct that statement to encompass all industries, not just the adult industry. Because there is no one sure fire way to be successful at marketing, it involves a lot of trial and error. Sometimes you’ll find that one venue of marketing works amazingly, but then six months later maybe it’s a completely different venue. This royal pain in the ass also happens to be your best friend in the path towards success. Be careful though, it sometimes feels like an uphill battle. In stilettos. Since marketing is an ongoing trial and error process, your first instinct may be to advertise one month on one website and then the next month switch to another website. This can definitely have its ups, but an ad needs to be seen at least 3 times for the audience to make a decision on the product or service. Assuming someone goes to a website once a week, your ad would have to be guaranteed to show up each time they visit that website for them to remember you. That seems like it would be easy, until you factor in that you are not the only advertiser on a website. Most websites use banners that either change every 5-7 seconds or that change each time you click to a new page within the website. Give your ad on the site a 3 month trial period. If you haven’t gotten at least a 10-20% return on your investment, it is definitely time to look elsewhere.

When you’re paying for advertising, be smart about where you spend your money. A fellow producer friend of mine decided to invest by advertising on a popular fetish based tube site, which seems like a great idea except he advertised on a niche fetish tube site and his site doesn’t cater to that specific niche! Of course he was really disappointed by the results since he didn’t get a return on his investment, but he made the mistake of not investing intelligently! Make educated decisions on where and how you spend your advertising budget (do your research!!) so that you don’t end up making the same mistake.

If instead of paying for advertising, you’re doing your own advertisement, consider where and how you’ll be doing it. Are you sticking primarily to forums and interaction with potential customers to drive traffic your way? Maybe you’re running a blog or twitter? Consider this for a moment: what is your hourly rate for a cam show or session? Are your efforts at marketing bringing you that rate for each hour devoted to the cause? If you’re spending 3 hours a day tweeting, and your hourly session rate is $250, that’s $750 worth of work. Did you make that money up? Did you book a session during those 3 hours directly off twitter? No matter how you are advertising, you need to expect a return on your investment, which means not only did you make back the time and money spent, but your earnings go above and beyond that.

If you are advertising by your own means rather than a third party site, use tools that are readily available such as Google Analytics, keywords/search terms, social media sites, and forums (where you are allowed to market yourself. Check the forums TOS before posting ads!). Remember that time is money, and if you’re spending all of your time posting ads and trying to drive up traffic there needs to be a return. Perhaps you spend 10 minutes writing a blog post, be sure to add keywords to make finding you easier. Or maybe you’re tweeting, spend 30 minutes scheduling your tweets to post at popular tweeting hours. See if people you know are willing to do a banner exchange to help drive traffic to each others’ sites or blogs.

There is a lot that can be done to advertise on the internet, and taking advantage of all the avenues is one of the best thing you can do. Whether you decide to pay for advertising or do it yourself, make sure that you’re smart about it. Don’t present yourself or your brand in a bad light, choose the right venues for advertising, and make sure that your ad or banner catches the eye and is memorable!

Follow Sydney Screams on Twitter @sydneyscreams4u

Sydney Screams: Fetish Model, Clip Producer, Adult Actress, Radio Talk Show Host

Think Before You Tweet

Over sharing is an epidemic on the Internet. All kinds of people share way too much about themselves and their daily activities. From pictures of their lunch ad nauseum to tweeting live during a bad date without their new companion knowing the horrible things they are saying about them behind their back. For a sex worker how much personal info to share with the world can be difficult waters to navigate. Lots of our business be you escort or adult film star comes from personality. People think they know you as a result they buy your films, clips, web-cam time or book an in person session and that’s a good thing. You want them to feel like they know you or at least know your “persona” but there’s a line to walk between the personal and the over personal.  For example, you don’t want to fucking tweet about your gonorrhea! For the love of god learn the line between sharing and OVER sharing.

When you’re feeling depressed that might be a good time to get off line and not tweet or blog a long sad woe is me blog. When the money isn’t flowing do not tweet about it, no one wants to eat in an empty restaurant. Instead plan some new ways to bring in cash, do not write a long emo style I cant make any money in this business dissertation about how no one likes you, in hopes that the anonymous masses will come rescue you. They wont and you will probably attract trolls and then you have a whole new problem.  When you get knocked up by a client ( we all know what “uninhibited experience” or whatever jargon is being used means) do not tweet about it and then go on to tweet  every move you make from getting Plan B, to its subsequent failure, to your trip to get your abortion.  No your protected tweets wont stop everyone from knowing, your over sharing will only get passed around in email. It might be alright for Amanda Palmer to sing about the abortion she got in college, shes an artist trying to make a point. Your a sex worker and that kinda sharing isn’t going to gain you money, clients or respect among your peers. I would even go so far as to say it wont bring you the sympathetic words, thoughts and deeds from the Internet you are hoping it will bring you.

Yes, we all have bad days. Yes, we all make mistakes, but do not forget that when you are a sex worker your brand is who you are. You wouldn’t see “Coke” tweeting about how they are being sued by a customer over their product making people fat, or  big Tobacco writing long blogs about people saying mean things about them and accusing them of giving people cancer in hopes that the Internet would feel sorry for them. No, they keep that shit under wraps. Why? Because info like that could hurt their brand and subsequently their pocketbooks. Big Tobacco doesn’t want people thinking cancer when they think cigarettes and you don’t want potential customers to think pathetic, unsafe, crazy, or stupid when they think of you. You want to manage the bad info not increase it nor do you want to shine a bight shinny light on it. If you get an STI, go to the doctor and do whatever you need to do to fix that problem. Don’t tweet pictures of yourself in the stirrups at the gyno getting your PAP with a caption “My STI and Me” #ImUnsafe. If you are having a bad day and feel sad, take it off line and talk to a friend about it. They care about you they will take the time to prop you up when you feel sad or down or are having a bad day. When you get knocked up and have to cancel a tour, say it’s because you have a family emergency not because you raw dogged a client and now have to “get rid of your little problem” don’t attention seek from the Internet. You will only turn potential money off and the goal here is to make more money, not less money. Learn how to ride the line of the personal and too personal because you want potential customers to feel like they know you, with out giving too much about yourself away. It takes time to master and we all stumble but think before you tweet, blog, or act out on the tubes. Will this temper tantrum hurt my business, will this tweet come back to haunt my bottom line? Will this blog/tweet/post help my wallet or a the very least not hurt it.

Jenny DeMilo: Dominatrix, GFE Escort, Fetish Clip Producer, Phone Sex Operator and Hypno-Domme.