Tag Archives: Sex work

Increase sales, know your customer

In order to serve your customer the content they want, you have to know who that customer is. Dude who likes porn is not enough. All dudes like porn, what you want to know is, who is this person who’s buying my content. Why do you want to know? So you can better serve them what they want and in return you can increase your sales!

Create a customer profile. You need to know who’s buying your content.

Odds are you can go with male but how old is this man, is he married or single, is he submissive or dominant, what kinks or fetishes does he have. The more you know about him the more targeted your marketing to him can be. The more targeted your marketing, the more you will sell. It’s the number one mistake a see all kinds of business make is not knowing who their customer is.

Example: Escort advertising sites. They get this wrong on the daily. An escort advertising sites customer is the escort who pays for the ads on the site. Many sites get this wrong and do things that infuriate escorts (their customers) and direct the marketing/features to the person surfing the site. That person is not the advertising sites customer. That person is the ESCORTS customer.  This creates frustration for the customer (the escort) and in turn can cause loss of loyalty to a site, retention of business and the deterioration all around good will. It’s a problem.

So knowing who your customer is, is important. Knowing this customer profile or profiles will help you target your marketing to get your message out to the right person(s), and also help you to take away any barriers the potential customer might have to making the leap from observer to making an actual purchase. After all, what you want is more purchases. You want to serve the customer you have better because keeping a customer is easier and less costly then getting a new one. So customer loyalty should be something you think about and consider in your marketing strategy.

Building a customer profile is not always easy and you you will likely be fine tuning it for a while but its worth the effort you put into it. You can do polls, surveys, watch your analytics  like a hawk, how are people finding you in searches, what sells the most what wains on the shelf only to sell a handful over a long period of time. All this will help you make up this valuable customer profile.

Then craft your sales message to that person and viola you’re on your way to working smarter not harder and increasing your sales.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort
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What I learned from getting WordPress hacked

It happened. I got WordPress hacked. It was a huge nightmare. Many of my sites were infected. It got so bad that no only did i have to delete a handful of sites but several of my sites got listed with Google as a site that hosts maleware and I was put in Google jail until i could fix the issue. WordPress hacks are very common now, a lot more then just a few years ago. I did what anyone would do when facing a problem like this, I called my webhost in hopes of  figuring out the damage really was and a path forward to solve the problem.  Sadly my hosting company had been sold to a giant conglomerate and no longer will put in any kind of support ticket for any kind of security issue. So I dropped them like a hot fucking potato after being with them for 8 years and found a company who would not only host me but helped me clean my compromised sites . During this process I learned some basic things that anyone with a WordPress site can do to help keep the hackers at bay.

  1. keep your WordPress version up to date. You would think this is a no brainer, its not. Do it keep it up to date. When you get that email saying theres a new version of WordPress. UPDATE! Its likely got a fix for a known vulnerability. This will save your ass.

2. Keep all your plugins up to date and delete ones you’re not using. Have plugins you tried out but then thought eh… delete them. you don’t need them sitting there inviting hackers to play with your wordpress back-end. Keep all the plugins you do like up to date and fresh.

3. Delete any only themes you’re not using. Say buhbye to all those themes you tested out and though, yuck. You dont need them and they also can be a way in for hackers.

4. Keep your theme up to date. If you have a theme thats is never updated time to find a new one. This is a very common way hackers can bust into your site. You want to stay with a theme that updates.

5. Wordfence. Install it ( its free) and run regular scans. Its a serious life saver.

6. Find a hosting company with good tech support. Not all companies will help you if you get hacked. I learned this the hard way, most of my sites were off line for a full week and I spent countless hours  the phone arguing with my ass-clown hosting company (cough Hostgator cough) getting nowhere fast. Whoever you host with should be able to in the very least help you sort out whats going on, give you some guidance on how to handle it moving forward and in some cases actually help you fix the issue.

7. Change your passwords. You have to change your passwords to something hard to break. Do not use anything with words in it, make it a mix of special characters and capitals and it should be long. I know how will you ever remember it? You wont. Write it down, use a password manager and suck it up. Passwords are so easy to hack now its not even funny.

None of this will guarantee you wont get hacked but its a good step forward and some of the better WordPress practices you can employ. Its better to take the precautions then to pick up the frustrating pieces of being WordPress hacked.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort

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Phone Sex Work: What Type of Phone Is Best?

phone sex operatorIf you are considering becoming a phone sex operator (PSO) it’s kind of obvious that you’ll need a phone — but the type of phone you have and use for your calls can greatly impact your income. The two biggest issues you’ll want to consider are a reliable connection and excellent sound quality. If either of these features is poor, it will affect your bottom line as calls will end unnecessarily with a poor connection and callers will be less likely to call back if your sound quality isn’t good.

So, keeping those two issues in mind, here’s a breakdown of the options available to you:

Landlines: In the past, most reliable in connectivity and sound quality. However, as landlines are falling out of favor and therefore the companies that run them are making significantly less profits, line upgrades are also declining, and aging lines mean more issues. The general consensus seems to be that analog phone is on its way out and digital will be the future. But as far as overall quality for what a PSO looks for — it’s not really top choice if digital phone is an option for you (which it isn’t for everyone — read on).

Digital Phone: In the early days of digital phone, dropped packets were a big problem with both connectivity and sound quality; not so any more, so this option is growing in leaps in bounds, as are the advances in technology, making this top choice overall if this is offered in your area. “Bad Internet” isn’t really an issue here because this service is only offered in areas with “good internet” so the issues of bandwidth etc. are null. Generally speaking — a top choice for PSOs.

caveat: Both of the above options are GREATLY affected by what type of phone is used. A cordless phone is going to seriously drop the quality of the call, and a hardlined phone is strongly recommended.

VoIP: For those not familiar, this would be Skype, Google Voice, etc. Very similar to digital phone with a couple of exceptions: it requires software to run and it is usable in areas that don’t offer digital phone because the digital lines are not up to par for digital phone. The big issues with that: if you have a slow computer and a poor internet connection, it will result in poor connectivity and sound quality and dropped calls will definitely be an issue. HOWEVER, if you have a speedy computer and a good internet connection (if digital phone is offered in your area, odds are you have good internet), this is less of an issue. As with the aforementioned, however, going wireless (aka cordless) in any way is going to affect quality. If your internet/computer are good AND your computer is hardwired to your modem and not wireless AND you use USB headset/microphone (not the mic that comes w/ your computer) — this option is as good as digital phone. That’s a lot of IFS and ANDS, though, so you have to consider all of the above when choosing between the options.

Cell phones: Not surprisingly, the bottom in connctivity and sound quality. However, if you have a great connection, it’s generally going to be an infrequent problem related to cell carrier issues and not your phone itself. As for technological advances being made, cell phones are obviously at the top of the pack, so research generally points to better and better cell reception/call quality as time goes on, although cell reception is going to continue to be an issue in areas where towers are scarce. A plus to cell phones is of course, portability. You can use it anywhere, any time. Do NOT use Bluetooth or other handsfree wireless options (a plug in mic/headphones is fine) as this drops quality very significantly and I’d suggest avoiding it big time as a PSO.

Each of the above options has its pluses and minuses and there really is no one option that is going to work best for everyone. You may have to try a couple of different options before you find the one that works best for you and you may also find yourself using more than one type of phone line — a landline when you are home and a cell when you are on the road, for example.

Good luck and happy whoring to all!

Fiona Foremost

Fiona Foremost: Femdom, Audio Goddess and kinky PSO

Creating Your Own Demand

Rule_34We all know about Rule 34: There is a fetish for everything. Everything has potential to turn someone on. It’s one of the best things about being a sex worker. You get to create your own niche to the extreme. But how exactly do you build demand once you’ve created your niche? The good news is that it is essentially really easy. The bad news is that it is time consuming. But nobody is going to be successful doing nothing, so I’m just going to assume that you’re not lazy and that you want to fucking work. First off, get your ass on social media. You can’t avoid social media anymore when you’re creating your demand. Hashtags are your best friend on Twitter, Facebook and Instagram. But it’s so much more than that!! You have to also network. The sex worker community on Tumblr is one of my absolute favorites. People constantly build each other up, dish out hate on creepers, and reblog advertisements. Just remember that you’re expected to do the same! Use watermarked photos of yourself to advertise your services, whether you’re a pro-Domme, cammer, PSO or escort. Don’t just post the photo though, include your website(s) in the description!

Do a bit of research. Who are the people who have similar interests and where do they hang out? There are forums for just about every kink these days, and forums are a great place to start conversations with potential clients/customers.

Own what you do. Are you a POC into cosplay? Show off your geek knowledge along side your cosplaying photos. You have a personality (even if it’s a made up one), use it to your advantage. By making yourself a relatable individual, people will feel connected to you and more likely to support your services. This can be a problem when you’re a FemDom, as there is a fine balance between being too accessible and not enough. Find that balance! Do something different from everyone else. Nobody likes a copycat. Don’t copy other people!! It’s in poor taste. Standing out from the crowd will make you stand out in peoples’ minds.

Don’t wait for other people. You own you. You control what you do. You cannot expect to sit around and wait for others to make you successful. That’s not how this industry works. Find what you want to do and do it. Don’t wait for companies to hire you. Don’t wait for approval from anyone. Just fucking do it.

Nobody cares about your success more than you, so why on earth are you not doing anything about it? 

Sydney Screams: Fetish Model, Clip Producer, Adult Actress, Radio Talk Show Host

Escort support services and staying above the fray

broken-trustEscort support services. Some are needed, others are looking to rip you off. Some you love, others you quite frankly hate. They are often a necessary evil when you’re an escort (or any sex worker really) They are your advertising venues, your photographers, your screening and safety services, your copy writers, web developers and marketing experts. You need what they  have to offer and they need your money.  It’s hard to trust them in this often dicey business. Its hard to trust anyone when what you do isn’t always legal. Some require your IDs ( advertising venues) others take sensitive photos of you (Photographers) some need your passwords (web developers) Some you trust to keep you safe when meeting clients (screening services) As an escort you make a calculated risk assessment on who to trust with your sensitive information and lets face it your money. They all want your money. Some provide value for service still others are trying to rip you off.

Some things to keep in mind when evaluating trust for an escort support service. Are they above the fray?

1. Do they get involved in petty fights?

Are they meddling in the business of escorts? Pitting them against each other on a message board to garner support for their position on something? Or fighting so hard for your money that they denigrate their competitors? Example: Does your screening or safety service bad mouth their competitors? Yes, they all want your business but do they actively try to get that business by putting down their competition using scare tactics, innuendo, rumor (often started by them) or any other backhanded means. IE do they talk a lot of shit publicly or with a whisper campaign. If they do watch out. Thats not professional and do you really want YOUR name and reputation associated with people who act like that. Not to mention they could and would those same tactics against you if they felt you in any way posed a threat to their business.

2. Are they professional in their communications?

Do they call you sweetie in a business email. Are they overly friendly leaning toward creepy because you have nude pictures on your website? Do they ask inappropriate questions or steer any business conversations towards sex. HUGE red flags. Run don’t walk to someone who will treat you with respect. This is your business not hot talk central.

3. Do they treat you like a professional person or like a dumb whore with too much money?

People often think escorting is recession proof. That escorts are rolling in dough 24/7. They also often think that escorts are too stupid to do anything other then fuck for money. Which is far from the truth but there are those support services that see you as marks. They should treat you professionally and if you at all get a whiff that they see you as someone to take advantage of then find someone else because they are not trustworthy.

4. Do they have an established long standing reputation?

Being in business a long time as an escort support service doesn’t automatically mean their trustworthy. However having a long standing reputation in a business atmosphere with a lot of turn over should carry weight. All business have their ups and downs but you generally want to deal with people who have more ups then downs. People who opt to stay out of the fray and drama. People who are known for not being busy bodies, belittlers, or shady. If a support service has too many incidents of  “he said she says” then I tend to stay away. New support service business are popping up all the time and just because someone is new doesn’t mean you should dismiss them out of hand but a splashy flashy website should take a back seat to a reference from a trusted colleague. You cant please 100% of the people all the time  and if a support business has been in business long enough you will have likely pissed someone off. However what kind of pissing off did they do? Did they over charge someone and then rectified the mistake? Or did they give out an escorts real name address and phone number because she pissed them off? All of that needs to be considered when weighing a supports service trustworthiness.

Be wary of any support services that tries to woo you into helping them by giving out personal information on competitors or how they do business.  The support services that stay in business the longest and have the best reputations are the ones that stay out of all that. That provide value for money and are discreet when they need to be and professional always. You vet your clients to make sure they are safe you should be doing the same with your escort support services.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort

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