Monthly Archives: October 2012

Internet, Marketing, Money Management, Sex Work

Work Smarter – The Marketing Edition

Marketing is probably the most time consuming aspect of success in the adult industry. Actually, I should correct that statement to encompass all industries, not just the adult industry. Because there is no one sure fire way to be successful at marketing, it involves a lot of trial and error. Sometimes you’ll find that one venue of marketing works amazingly, but then six months later maybe it’s a completely different venue. This royal pain in the ass also happens to be your best friend in the path towards success. Be careful though, it sometimes feels like an uphill battle. In stilettos. Since marketing is an ongoing trial and error process, your first instinct may be to advertise one month on one website and then the next month switch to another website. This can definitely have its ups, but an ad needs to be seen at least 3 times for the audience to make a decision on the product or service. Assuming someone goes to a website once a week, your ad would have to be guaranteed to show up each time they visit that website for them to remember you. That seems like it would be easy, until you factor in that you are not the only advertiser on a website. Most websites use banners that either change every 5-7 seconds or that change each time you click to a new page within the website. Give your ad on the site a 3 month trial period. If you haven’t gotten at least a 10-20% return on your investment, it is definitely time to look elsewhere.

When you’re paying for advertising, be smart about where you spend your money. A fellow producer friend of mine decided to invest by advertising on a popular fetish based tube site, which seems like a great idea except he advertised on a niche fetish tube site and his site doesn’t cater to that specific niche! Of course he was really disappointed by the results since he didn’t get a return on his investment, but he made the mistake of not investing intelligently! Make educated decisions on where and how you spend your advertising budget (do your research!!) so that you don’t end up making the same mistake.

If instead of paying for advertising, you’re doing your own advertisement, consider where and how you’ll be doing it. Are you sticking primarily to forums and interaction with potential customers to drive traffic your way? Maybe you’re running a blog or twitter? Consider this for a moment: what is your hourly rate for a cam show or session? Are your efforts at marketing bringing you that rate for each hour devoted to the cause? If you’re spending 3 hours a day tweeting, and your hourly session rate is $250, that’s $750 worth of work. Did you make that money up? Did you book a session during those 3 hours directly off twitter? No matter how you are advertising, you need to expect a return on your investment, which means not only did you make back the time and money spent, but your earnings go above and beyond that.

If you are advertising by your own means rather than a third party site, use tools that are readily available such as Google Analytics, keywords/search terms, social media sites, and forums (where you are allowed to market yourself. Check the forums TOS before posting ads!). Remember that time is money, and if you’re spending all of your time posting ads and trying to drive up traffic there needs to be a return. Perhaps you spend 10 minutes writing a blog post, be sure to add keywords to make finding you easier. Or maybe you’re tweeting, spend 30 minutes scheduling your tweets to post at popular tweeting hours. See if people you know are willing to do a banner exchange to help drive traffic to each others’ sites or blogs.

There is a lot that can be done to advertise on the internet, and taking advantage of all the avenues is one of the best thing you can do. Whether you decide to pay for advertising or do it yourself, make sure that you’re smart about it. Don’t present yourself or your brand in a bad light, choose the right venues for advertising, and make sure that your ad or banner catches the eye and is memorable!

Follow Sydney Screams on Twitter @sydneyscreams4u

Sydney Screams: Fetish Model, Clip Producer, Adult Actress, Radio Talk Show Host

Community, Escorting, Fetish Model, Sex Work, Uncategorized, Webcam

Being Your Very Own Fairy Whore Mother… or maybe not?

a.k.a, When and How to Help a Fellow Whore and When to Politely Decline.

Now as you know, we over here at Fairy Whore Mother thought there was a severe lack in resources for sex workers in the realm of “How-To” (or in some cases, “How-NOT-To”).  So, being that ‘necessity is the mother of invention’ and all that happy horseshit, add in the fact that we like helping and love our community and VOILA!, you have the awesomeness that is FWM. We also like seeing others reaching out to help one another survive in this crazy business. It really warms our cold, black little hearts. Many sex workers get solicited for advice on how to get into the biz, how to make more money while IN the biz, how to use a new platform/software/website, how to transition into a new sector of the biz… and so on and so forth. If you’ve been in this business for any amount of time at all, I’m sure you’ve been asked any or all of those questions a time or two. (If you haven’t, give it a little time, I’m sure it’s coming.) Giving a little help to a fellow ho (if you want to) can feel really fucking awesome BUT it can also be a big responsibility. Here’s a few things to ask yourself before becoming someone’s Patron Saint of Whoring.

What are your intentions?

Please don’t offer your help to a colleague if you’re only looking to make money off them. If you are starting a legit consulting business, congratulations, go for it. Be upfront about your pricing and do your thing, sugar! But if you’re not and you’re only willing to help others because getting them to sign up with the cam/phone/booty shaking company you work with solely because it gets you a referral bonus? Do us all a favor and don’t. That makes you look pretty damn shady. I’ve recommended the camming platform and clips sites I use because I’ve had good experiences with them and am comfortable suggesting them to others. Referrals are great and you shouldn’t feel guilty for getting them but really, in my opinion it’s not that important and I’ve never done the whole “be sure to tell them I sent you… blah blah blah…” spiel.

Be honest.

If someone has come to you for guidance and you’re inclined to give it, be truthful. I’ve shared my experiences when asked for them and I always try to give real, honest answers. Inflating my own success isn’t going to help anyone earn a proper paycheck if I’m really trying to help someone. Don’t lie about how much you make or how successful you are to someone who is seeking out your help. If you are friendly enough with this person to share something as intimate as your income, be a decent human and be honest. If you’re not comfortable sharing it, don’t. You’re not a bad person if that information feels too personal or intimate to give out and you shouldn’t feel guilty for saying so.

Do you know what you’re talking about?

Please be honest with yourself about your own expertise. If you don’t have enough insight to help another, don’t feel bad in simply saying so. In my experience, people have a really fucking hard time simply saying “I don’t know.” and give whatever dumbass convoluted mashup of wrong information that comes to their minds. There’s no shame in saying, “Sorry, I really am still figuring it all out for myself and may not be the best to help you get started.” You can direct them to someone you think may be better equipped and that is perfectly ok.

Are you willing to tell them ALL they need to know?

If you’re going to give them a little “starter advice” and then give them the sink-or-swim treatment, don’t even bother. Because honestly? You can do way more harm than good. If you’re going to take the responsibility of being someone’s “mentor”, you better give them ALL the pertinent details of the work. ESPECIALLY regarding safety tips and privacy concerns. I once listened in horror when I was told a cautionary tale about a provider getting a woman into escorting and then giving her NO advice on screening or privacy. Later, this newbie was outted to her family due to poor discretion practices that could have easily been avoided if she had gotten ANY advice on those things from her so-called “mentor”. Yes, it was the newbie’s responsibility to do her research on how to protect herself but she trusted this escort whom she thought was her friend and relied solely on her as she began her escorting career.

So if you decide you’d like to help someone the next time they ask for your assistance in this industry, do it with good intentions, be honest with yourself and them, and give them the full picture. You don’t need to write their whole damn business plan but do give them all the pertinent details; especially the information they’ll need begin successfully and safely.

Do you have any tips? I’d love to hear them in the comments!

Savannah Darling: Fetish Specialist, Webcam Mistress, Phone Sex Operator, Professional Domina