Tag Archives: marketing

How to spend your advertising dollars

PWoman-holding-bag-of-money-via-Shutterstockaying for advertising sucks, but it is necessary. All successful business pay for advertising and sex work is no different from any other business. Spending your money wisely.. now thats the hard part. It’s hard to know what works and what doesn’t and there’s a lot of superstition involved in sex work advertising. Especially because where you are getting your clients from is often hard to know.  As a result people tend to keep ads up that are not working for them just because they always had them or out of fear that if they make a change their work will slow. Remember just because you like or don’t like a  specific site or because they are friendly to sex workers ( they all should be as you are their clients)  is not reason to keep yourself off it or put yourself on a specific website. You are in this business to make money and advertising is a business decision. If the money you invest in ads pays off then it’s a good investment, if its not paying off how you want then you need to find something that works better for you. A lot of trial and error is involved in sex work advertising, a lot. Set yourself a monthly budget and get to putting up and tracking your ads. Keep in mind that spending your hard earned cash wisely is the key.. so here are some tips to help you get more for your advertising dollar.

1. Track your web hits: Do this! Seriously do it now, right now. Tracking your web hits will often give you the best picture of how people are finding you. What keywords / search terms they are using to find your clip site, your escort site, your blog, etc. Where are you getting link referrals.  (Protip: this is also a good way to see who’s sharing your files if you are a clip producer) If you are paying a company big bucks for an ad and no one is clicking over from that site to your site, then you’re not spending your money well. Not at all, not one wee little bit. You must use all the tools available to you and tracking your web hits is A number one.

2. Ask your clients: Be aware that they often don’t know, cant remember or just plain will lie  about it but it never hurts to ask. When I would get a phone calls, I would always ask “Where did you see my ad?” Often they would say some site I wasn’t listed on cuz they can be stupid, but a lot of the time they would tell me where they actually saw my ad and if i was real lucky what they liked about my ad and why they were moved to call. Bonus! Asking where your ad was found is also a good way to track your bullshit callers too. If the time-wasters are always telling you they saw you on site X well then maybe its time to take your ad off that site. Its not doing you any good and in fact its wasting your time. d=Dealing with time wasters all the time contributes to sex worker burn out in a big way.

01USDA wise veteran escort friend of mine told me way back in the day when I was a baby ho how to figure out where to place my ads and it holds true today, maybe even more so. Do a Google search as if you were a client looking for an escort to see. Google: Escorts, Los Angeles or Escorts, Washington DC or escorts and whatever city/state you happen to be working in. Now look at those sites, you should have a presence on most of them. There will be a mix of junk sites, mall sites and review sites. So take a little time and look them over. Someone is always trying to capitalize on what they think is escort cash cow money so there are new sites popping up all the time, many in fact most never last. Make sure a site has been around a while and is established, look over who else is on the site, anyone you know? Anyone you respect? Does it look like a slapped together directory with stolen photos? Weed out the crap and hone it down to the solid options.  If something offers a free ad and in the top 10 search returns and looks reputable then it might be worth sticking an ad up there and see what happens. If there’s a splashy mall site with a solid reputation in the top 10 then maybe its time to see about what they have to offer, if there’s a review site in the mix and you are a reviewed escort that allows reviews maybe its time to step up a little participation. All things to think about. If that review site has an ad section, get a price list. Then do a cost benefit analysis. If i spend X, i expect to make X in return. Then track as best you can those results. If it pays off great take that ad out again. If it doesn’t then cancel that ad. Remember the Internet is ever changing so you want to fine tune your potential ads all the time. A site that seems great may stop working and its time to move on to something else or maybe a site that under performed made some changes and is performing better so you want to give it a second try. This is an ongoing battle one that you will have to adapt too all the time. It will drive you nuts but its worth the effort and your time.

Do all the free advertising you can and by that I mean, If you like to blog then write a blog, If you like to take pictures of what you had for lunch then get an Instagram, if you enjoy reposting sexy photos give Tumblr a try. Of course tweet but remember this is your work persona and keep that in mind when you are tweeting up a storm. Make sure if you use 3rd party sites that you carefully read their TOS and keep it clean if they require that. You don’t want to get kicked off sites just when your marketing was starting to pay off there.

Find out what works for you. Invest your advertising dollars wisely. Then go out there and bring home the bacon.

Before You Get Naked On The Internet…

imageOnline based sex work, such as fetish clips and webcamming, is attractive for a lot of reasons. It can be done with just a webcam and an internet connection. You can do it in the comfort of your own home. And you can have as much or as little contact with clients as you want.

But that doesn’t mean it’s all lying around in cozy lingerie and watching the sales emails roll in. It’s WORK.

In the past couple years I’ve helped a lot of people set up their first fetish clips studios. More accurately – I’ve given a lot of people the lessons & tools to do so, complete with filming their first clips. But I’ve also gone out of my way to help people who haven’t done their homework. And that’s not cool. It’s a waste of my time and theirs. This is a guide I rather accidentally compiled from emails I’ve sent to people asking the same questions.

These are the things you need to do BEFORE you open your studio and BEFORE you come to me or Sydney to help you get up and running. We’ve talked a lot about making money filming clips. But we’ve been catering to people already in sex work or perform as fetish models in some capacity. This is more basic. These are the things you need to do FIRST.

1. Choose a hooker name. Don’t even talk to me about filming until you know what you want to call you on camera and the name of your store. Take your time, because you’re kind of stuck with it, but figure it out.

This is also a good place to start developing your Hooker Persona. For a lot of people it’s a fairly organic process, but it’s worth putting some thought into. Are you an evil cunt who lives to cause pain? Sexual being of pure energy whose kink transcends gender? A deliberately generic horny slut who likes getting off on camera. A lot of this will be determined by how your clients perceive you, and will evolve over time, but having a basic idea of how you want to present yourself is helpful.

2. What do you want to do? What are you willing to do? Live webcamming? Filming porn? Filming fetish porn? Check out the major sites –  www.streamate.comwww.niteflirt.com, and of course, www.clips4sale.com. See what it takes and what it looks like. Browse the categories. See what sells. See where you might fit in. Then think about what you want to do in greater detail, and perhaps just as importantly, what you DON’T want to do.

I can’t emphasize boundaries enough. They will be pushed consistently and often unexpectedly. Common requests include: nudity, masturbation, anal play/sex, sex toys, tickling, sucking of toes, domination, submission, gay humiliation, racial humiliation, peeing, filming/camming with other people, and some things you never would have imagined. It’s much easier to navigate if you have set your personal boundaries ahead of time.

The #1 priority is to take care of yourself – which will be more emotionally centered with solitary digital based work. Pushing your boundaries out of desperation can lead to extremely dangerous situations. That’s a totally privileged position and there’s a lot of political shit inherent in saying that, but highly applicable to the majority our audience here. Don’t put up with shit you’re not ok with just because you might make a few bucks off of it.

3. Do the paperwork. If you’re not ok with sites like the aforementioned having your legal information or records of your income, stop now. Otherwise, get yourself to a scanner or fax machine. Fill out their forms. Scan your IDs. Send in your tax forms. Whatever else it takes to get approved (it’s been a while… I don’t remember the specifics.) It usually takes a couple days to get approved, but you can keep working to be ready for launch while you wait!

4. How out are you ok being? Are you ok showing your face? Are you ok with your parents, friends, co-workers, future lovers, or future employers finding out? Or at least prepared for that possibility? Once your image hits the internet, especially in a sexy porny context, you can pretty much consider it immortalized. There’s no going back. You can get a lot of distance and erase as much as possible… but the internet has a long memory.

5. Know the Deal. In my experience the money I make from online based sex work is directly proportional to the time and effort I put into it. This is a slow burn kind of field. Each clip you sell will earn you about $3-$5 on average, but that can start to really add up over time. You may have 4 shitty hours on cam and then have an hour long private that rains tips on you. And either way you usually won’t see that money immediately unless you’re working independently, which I know too little about to give good advice on.

Payouts for clips sites generally happen monthly. Cam sites generally pay either weekly or bi-weekly. Are you able to sustain yourself on that? And both will take a significant percentage of your total sales. Look up how much and set your prices accordingly.

It takes both hard work and a bit of patience. It takes a while to build a customer base, especially in a niche market. You won’t make a boat load of money quickly. But you can lay the foundation for sustainable and relatively passive income down the line.

Congratulations! You made it this far! You’ve set up your studio/cam profile and are ready to start earning those sweet paychecks! Now get your sexy butt/feet/mouth on camera!

And while you’re editing / updating come back here and read these:

4 Easy Ways To Increase Your Clip Sales

Dealing With Rolls While Camming Part 1

Make More Money From Fetish Clips

Consistency Is Key

Lauren Kiley: Webcam Girl, Fetish Performer, Fetish Clip Producer, Former Escort, Activist, Dirty Girl Next Door.

Putting Content Marketing To Work As a Sex Worker

content-marketing-wheelContent marketing is the method of using your expertise to attract potential clients. Usually, content marketing involves maintaining a blog that acts as a “how to” regarding industry related questions, and is by no means a fast pay off. Content marketing has shown great success in industries ranging from real estate to finances to homemaking skills (why do you think celebrity cooks have top selling cookbooks and popular, make reservations weeks in advance restaurants?). That’s great, but what does that mean for us sex workers, and should we be putting it to work?

I don’t know about you lot, but I’m flooded by emails and twitter @’s asking for advice regularly on how to get started and how to do X, Y or Z. I mean, hello, this blog exists for a reason!! Personally, I hate writing 101’s for people when I had to figure things out on my own years ago when even fewer resources existed out there. There’s a very natural mindset that exists within some of us about not wanting to share our secrets with our competitors, especially when they’re complete strangers.

But, here’s the thing.

Sharing secrets is working in other industries. There is no reason to believe that content marketing wouldn’t work for sex workers either. Many of us already maintain blogs or tumblrs or twitters, and even more of us tout that we’re experts or the “go to” gal or guy for whatever our specialty is. So why aren’t we proving it? If your online reviews call you queen of the bj, maybe it’s time you write a blog about what you do that make your blowjobs so special. Or if your feet are a sought after commodity, share what your day to day routine is for keeping them in perfect condition.

The idea behind content marketing isn’t to share 100% of the secrets or tips. The idea is to show that we know what we’re doing, and that we’re the best at what we do. This is especially vital now that Google+ has teamed up with WordPress and other online publishing sites to link it back to your Google+ profile (with your profile photo by the link, which gives you extra credibility). Why’s that important since less than 1/4 of Google+ profiles are active? 1-it makes plagiarism a bit harder. 2-it will improve your Google ranking. 3-if you don’t want to be higher in Google ranking, there’s something wrong with you.

Let’s face it; vanilla marketing trends are just as relevant for us as they are for the outside world. Ignoring them isn’t something any of us can afford to do, so put those blogs, tumblrs, twitters and youtube channels to work!!

Sydney Screams: Fetish Model, Clip Producer, Adult Actress, Radio Talk Show Host

Make more money from fetish clips

So  your making fetish clips but feeling a little lost on what kind of clips you should be making moving forward. Should you specialize in chastity, financial domination or foot fetish? It’s hard to know exactly and even though you might think one niche is the obvious nice for you, it may turn out its not. Trying to force success in a niche that’s not responding to you can be very frustrating and extremely disappointing. Disappointing enough to give it up all together because you’re not succeeding as you hoped you would be. You don’t want to do that, you don’t want to give up. You want to make a workable plan for yourself and make the most out of your new fetish clip business. Here are some things you can try to help you be more successful making fetish clips.

1. Assess what you are willing to do on camera.

Maybe you never want to take your close off or you don’t want to show your face. Maybe you are not a thin as a rail, or you have great trash talking skills? Think about what it is you will and wont do on camera and remember a camera is forever. Think about what you do and do not possess, think about what you will and will not do. Take inventory of yourself. Will you show your boobs, perform sex acts or hide your face. You don’t have to do anything you are not comfortable with, there are women who are highly successful who never take off a lick of clothing. They are also have amazingly ho,t perfect bodies, are super glamorous women with great ideas and the ability to key in on a specific fantasy. Think about your limits and your assets and how that can lend its self to making clips.

2. Make more of what works.

Look at your sales, what did you sell last month? Foot clips? Domination POV? Chastity? Smoking? Whatever it was make more of that. If you sold more smoking clips then foot fetish clips then make 10 more smoking clips. Smoking in the shower, smoking in a fancy dress, smoking in a bikini, smoking POV, smoking very close up, smoking from a distance ignoring the viewer. You get the idea. Make them until you want to puke and cant stat to make another fucking smoking clip. Push yourself, make yourself make that batch of smoking clips. Then set them to upload though out the month. Watch your smoking fetish fan base expand. Don’t ignore the other kind of clips, just heavily focus on whats been working.

3. Join fetish forums

Google the fetish you’re making clips in and join the forum for that fetish. Trust me there’s a forum for everything. Find it. Then create a profile, add a picture and links to your clip store to it and  then introduce yourself. Interact with the people there. It doest have to be all involved just once a week go back to the forum and find a way to participate and remember to be nice! You’re building a fan base. You want to be a little accessible and you want people to click your links and become customers. Protip: keep a folder of your forums logins in your bookmarks makes it a lot easier to remember

4. Add at least one new fetish every time you film

Add something new and see if people respond to it. I once made “I cant believe the crap you freaks jerk off to” and people actually bought it! Now they didn’t buy it enough for me to make more then that one clip and it was kind of a joke but throw in a  new fetish you never thought about before. Expand your horizons. Look at the list of fetishes available on your clip site and then do something new every time you film. It might surprise you how you can then develop that into a brand new niche and money stream for yourself.

The most important thing is to keep at it persistence and hard work to pay off. You can make a good living making clips. While its true the porn stars are always going to make more money then the small niche specialist that doesn’t mean you shouldn’t  pursue what works for you and fits in with your comfort level.

Jenny DeMilo: Dominatrix, former GFE Escort, Fetish Clip Producer and Hypno-Domme

Consistency is Key

So, you recently opened your very own clips store and you’re wondering “why isn’t the money pouring in?” Maybe you had heard from other girls or producers that they make enough money off their one or two clip stores to make a living. Sounds easy, right? WRONG! There are few key components that you need to consider in your path to success. Sure, putting up a few videos here and there doesn’t sound hard, but let me break this down for you, consumer style: You’re out of your favorite cereal, so you go down the cereal isle at the market and find that the brand you usually buy has changed their product’s ingredients, you’re bummed but you pick it up hoping that it’s still the same. Well, you get home and it’s not. It doesn’t taste the same at all! So what do you do? You switch brands. Or, you’re out of your favorite cereal, so you go down the cereal isle and they are out of that kind. What do you do? Try something new.

This is the way the mind of buyers work, and not just when buying cereal. Your overall brand consistency is the key to your success when it comes to clips. You may be asking yourself “well how do I develop that?” It isn’t the easiest thing on the planet, but success doesn’t come without work!

Time Consistency

The major clip sites out there give you an option to schedule clips for future posting. Utilize the hell out of this!! If your customers know that you have a new clip posted every day at 11am, with a different format following at 3-4 hour intervals the rest of the day, they’re going to check your clip store every day. If they know that you only post a new clip once or twice a week, they’re going to check just those days. How do you let them know? Easily! Tell them! Most clip stores allow you to have a description, so simply spell out “New clips posted daily at 11am!” and then stick to that. You don’t want to rush each day uploading a new clip to meet the deadline, so schedule clips a week, month or several months in advance to avoid stressing yourself out. In addition to your current fans knowing when to find you, having your store on the “recently updated” list on the front page consistently will bring new fans to you!

Quality Consistency

You don’t like the new ingredients used in your favorite cereal, so why would you expect your buyers to like it if you are constantly switching between poor quality and HD quality videos? Now, I should be a bit more specific here. When you post clips, you can post the same clip in various formats/qualities, but specify that in the description! And do not post one clip in one poor quality and the next clip in excellent HD quality. Be consistent! If your videos are always well lit with very little grain, keep that up. Make sure you’re always using the best lighting possible and the same camera. The only time you want to break consistency is when you’re improving your quality by adding better lighting or upgrading to a better camera.

Content Consistency

Ok, so you’re still a newbie and you don’t know what to post. Cool! That’s fine. You’re learning, but if something sells really well for you DO IT AGAIN! Don’t skip over it and never do it again. Sure, selling clips is a trial and error process, but if something works  for you, continue it. You don’t want to wear the exact same outfit or speak the exact same lines, but the general idea/theme of the clip can remain constant without there being an issue. The best part about this is that when you have several clips of a specific category up in your store, often times new fans will go through and buy all of them, rather than just one!

What does this all mean when you put it together? It means you’re going to need to film a lot, in advance. You’re going to need to maintain the quality of your camera work, lighting, and editing, and only ever move up in quality. And you’re going to need to shoot the same things over and over and over again. Best way to do this? Pick a day and shoot as much in that day as you can. If you manage your time well, you can knock out anywhere from 6-10 clips in an hour. That’s about a week’s worth of content! Plan ahead and know what you’re going to shoot, and you can get shooting clips down to an art that works for you. Your fans will see the hard work you put in and it will pay off.

Sydney Screams: Fetish Model, Clip Producer, Adult Actress, Radio Talk Show Host