Tag Archives: marketing

Creating Your Own Demand

Rule_34We all know about Rule 34: There is a fetish for everything. Everything has potential to turn someone on. It’s one of the best things about being a sex worker. You get to create your own niche to the extreme. But how exactly do you build demand once you’ve created your niche? The good news is that it is essentially really easy. The bad news is that it is time consuming. But nobody is going to be successful doing nothing, so I’m just going to assume that you’re not lazy and that you want to fucking work. First off, get your ass on social media. You can’t avoid social media anymore when you’re creating your demand. Hashtags are your best friend on Twitter, Facebook and Instagram. But it’s so much more than that!! You have to also network. The sex worker community on Tumblr is one of my absolute favorites. People constantly build each other up, dish out hate on creepers, and reblog advertisements. Just remember that you’re expected to do the same! Use watermarked photos of yourself to advertise your services, whether you’re a pro-Domme, cammer, PSO or escort. Don’t just post the photo though, include your website(s) in the description!

Do a bit of research. Who are the people who have similar interests and where do they hang out? There are forums for just about every kink these days, and forums are a great place to start conversations with potential clients/customers.

Own what you do. Are you a POC into cosplay? Show off your geek knowledge along side your cosplaying photos. You have a personality (even if it’s a made up one), use it to your advantage. By making yourself a relatable individual, people will feel connected to you and more likely to support your services. This can be a problem when you’re a FemDom, as there is a fine balance between being too accessible and not enough. Find that balance! Do something different from everyone else. Nobody likes a copycat. Don’t copy other people!! It’s in poor taste. Standing out from the crowd will make you stand out in peoples’ minds.

Don’t wait for other people. You own you. You control what you do. You cannot expect to sit around and wait for others to make you successful. That’s not how this industry works. Find what you want to do and do it. Don’t wait for companies to hire you. Don’t wait for approval from anyone. Just fucking do it.

Nobody cares about your success more than you, so why on earth are you not doing anything about it? 

Sydney Screams: Fetish Model, Clip Producer, Adult Actress, Radio Talk Show Host

Do The Math

back-to-school-retro-school-classroom-1408441525-view-0If you’re new to escorting or even if you’re not new sometimes its hard to tell what it is you really need to have to make money. As an independent escort it your own business and as with all business it takes money to make money. You can cut down on some of those costs by putting in a little time into figuring out what you really need to spend your money on and what you don’t. Making sure in the process to get value for money. Website: Though you don’t need a website to be an escort, it’s probably a good idea to get one.  Having a website shows some measure of legitimacy. If you are a little web savvy you can put up your own site. If not there are people who can do that for you. What they charge will vary far and wide. What you will get for that money will also vary. You should think carefully about what it is you want and what you are willing to pay to get it. A simple site works just as well as a very complicated site with all the bells and whistles. If you hire a web person to make you a site who does a lot of escort sites, make sure to do what you can to make your site look unique. You don’t want to look like everyone else. Your site should reflect you. Think about it from your client side, he’s weeding though a lot of sites and though a lot of potential escorts. Stand out! Oh and for gods sake if you put up your own site pay for your own hosting and a domain name. Don’t use a free site thats asking for trouble. Many are not adult friendly and you run the risk of waking up one day and your sites been deleted.

Photography: Every escort needs photos. Photos are going to sell you to potential clients more then anything else you do. Think about what image you want to project. Are you sweet and young? Are you dominating and fierce?  Are you quirky and alternative? What ever your assets are you want to project those in your photos.  Don’t just hire the dude who shoots all the hookers. What that is going to get you is your photos will look like all the other hookers photos. Hire someone you’re comfortable with (lots of creepy dudes with cameras out there), that you can trust (especially if you don’t show your face), who will design a shoot that is unique to you. Get references from other women in the business. Really look at someones portfolio. If they have 100 photos of skinny girls in lingerie and you’re fuller figured then that’s not your guy. If all they have to show are photos of white girls and you are a different shade then thats not your guy. If their portfolios are filled with pictures of landscapes and puppies then id think twice about spending your hard earned cash on that guy. Make sure they can do what it is you want and that they aren’t just putting up their lucky shots. Remember its easy to make a model… look like a model. Prices will also vary a lot so shop around.  If an average shoot in your area with a sex worker friendly photographer is 300 bucks and that gets you a set of usable retouched photos, then what should you get for a 1200 shoot? Also remember that as an escort you need to get new photos often, keep that in mind so when you are budgeting for shoots.You will need to do at least one shoot a year and you probably should do two.

Video: This is a thing now and frankly I don’t know why. Oh I know why some “clients” might like them. These are the same guys who can’t pull the trigger unless a girls got 500 reviews. But video isn’t necessary. It’s not a thing you need to have to work, even at the high end. Anyone that tells you that is selling something.  Does everyone need to have a Victoria Secrets style video to promote herself? The short answer is no.

Advertising: This is something you will need to invest in and put in some trail and error. Not all advertising works for all girls. Your BFF might really get a lot of work off a site that you get nothing off of. People in New York might pay for ads on a site that works, while in Detroit that same site will suck for bringing in clients. There is not rhyme or reason to it. The best thing you can do is set yourself a monthly advertising budget and then see what works for you. Try different things one at a time, then measure the success. Make sure you track hits to your website and ask your clients where they saw your ad. Not all of them will remember and some will get it wrong but absent of a customer satisfaction survey its the best you have to measure whats working. Also think of non traditional advertising venues like review boards, screening sites and social media.

Putting a little thought and time into determining what it is you need then adding up what that will cost is the best thing you can do for your business. You don’t need a ton of money but you should be setting some aside for these types of things. Do the math. Lots of people out there are looking to take advantage of you because they think you are rolling in escort dough and if you are new there are people who will tell you you need all the things and you can buy them from them of course. Be smart, be skeptical and don’t get taken advantage of.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort

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4 things you can do when your advertising venue disappears

Panic!You woke up one morning to find the main place, your go to advertising venue, where you advertised for your escort business has suddenly disappeared. It’s gone, vanished, poof… into the mist! It’s normal to feel panic when something like this happens to you and it does happen. It happens more often than people think. You don’t know what to do. How will you make a living? What options do you have to advertise? How will you eat and keep a roof over your head. Before you do anything drastic like walk the streets and put yourself into harms way or see un-screened possibly unsafe clients take a deep breath, a big step back and think.  There are always other options available to you. One website isn’t the end all be all in escort advertising even if that website had a bit of a monopoly on the local market. There are other ways, other options in how to make things work for you and your escort business. You just have to find them.

1. Find new advertising

Hopefully you didn’t have all your eggs in one advertising basket. Sometimes though there is only one good place to advertise in a city or rather one place that has all the business. If you find that place isn’t there any longer then it’s time to find a new advertising venue. Google your city +escorts or any combination there of and look at all the new possible places for you to put up an ad. If the old place that no longer exists was free to advertise and everything else costs then time to pay up. Welcome to the big leagues, the real world where you have to invest in your business. Its called the cost of doing business and its now time to step up your game. You want to chose wisely, don’t go giving your hard earned cash over to just anyone. Do some homework, pick a new place, pay for an ad and most of all, track your results. If it doesn’t work then dump it and try a different one. Try the high end glossy website with expensive ads, try the down and dirty classified ad style site. See what works for you. Be aware that everyone else who used that site is also looking for new advertising too and keep that in the back of your mind while you pick out some new places to advertise. The worlds oldest profession isn’t going go away just because one website is gone. That business will migrate somewhere else, you just have to find it. If your regular advertising site went away because of government interference, your potential clients might be a little gun shy as well and not want to come out to play until things calm down, so maybe the next option is better suited for you.

2. Tour

Get the hell out of dodge for a while, try something new. Go to a new town and make a killing. Turn adversity into profit. Chose your city wisely, don’t go where 100 other girls are all flocking to because they are in the same position as you are. Check out some possible 2nd tier cities or maybe even 3rd tier. Be creative hit a few different places or find one and stick to it and turn in into a working vacation. Odds are you need a vacation anyways.

3. Network with other sex workers

Ask your peers what they are doing to weather this storm. Other sex workers can often be your best resource. Don’t copy them outright though or you might find that you no longer get any support or guidance from them. Ask them how they are handling the change, see if you can glean any insight. You might find their answers enlightening.

4.  Try other kinds of work

Always wanted to give exotic dancing a try? Nows your chance! How about looking into web-camming or of you’re really bold look into acting in some adult films. None of that appeals to you? Then how about looking for a real job (provided you don’t already have one) dust off the resume and see what the big bad world has to offer you. It doesn’t have to be forever and no you wont get paid hundreds of dollars an hour but you might make enough to keep  roof over your head and the lights on for a while until you figure out your next steps.

It can be a scary thing when something you’ve come to rely such as advertising on is suddenly gone. It can and does happen from time to time, this is good reason to diversify your options moving forward. Never put all your eggs in one basket because this business is ever changing, always under attack and you don’t want to find yourself in a tight spot when then change hits you or your city.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort

Follow Jenny DeMilo on Twitter

How to spend your advertising dollars

PWoman-holding-bag-of-money-via-Shutterstockaying for advertising sucks, but it is necessary. All successful business pay for advertising and sex work is no different from any other business. Spending your money wisely.. now thats the hard part. It’s hard to know what works and what doesn’t and there’s a lot of superstition involved in sex work advertising. Especially because where you are getting your clients from is often hard to know.  As a result people tend to keep ads up that are not working for them just because they always had them or out of fear that if they make a change their work will slow. Remember just because you like or don’t like a  specific site or because they are friendly to sex workers ( they all should be as you are their clients)  is not reason to keep yourself off it or put yourself on a specific website. You are in this business to make money and advertising is a business decision. If the money you invest in ads pays off then it’s a good investment, if its not paying off how you want then you need to find something that works better for you. A lot of trial and error is involved in sex work advertising, a lot. Set yourself a monthly budget and get to putting up and tracking your ads. Keep in mind that spending your hard earned cash wisely is the key.. so here are some tips to help you get more for your advertising dollar.

1. Track your web hits: Do this! Seriously do it now, right now. Tracking your web hits will often give you the best picture of how people are finding you. What keywords / search terms they are using to find your clip site, your escort site, your blog, etc. Where are you getting link referrals.  (Protip: this is also a good way to see who’s sharing your files if you are a clip producer) If you are paying a company big bucks for an ad and no one is clicking over from that site to your site, then you’re not spending your money well. Not at all, not one wee little bit. You must use all the tools available to you and tracking your web hits is A number one.

2. Ask your clients: Be aware that they often don’t know, cant remember or just plain will lie  about it but it never hurts to ask. When I would get a phone calls, I would always ask “Where did you see my ad?” Often they would say some site I wasn’t listed on cuz they can be stupid, but a lot of the time they would tell me where they actually saw my ad and if i was real lucky what they liked about my ad and why they were moved to call. Bonus! Asking where your ad was found is also a good way to track your bullshit callers too. If the time-wasters are always telling you they saw you on site X well then maybe its time to take your ad off that site. Its not doing you any good and in fact its wasting your time. d=Dealing with time wasters all the time contributes to sex worker burn out in a big way.

01USDA wise veteran escort friend of mine told me way back in the day when I was a baby ho how to figure out where to place my ads and it holds true today, maybe even more so. Do a Google search as if you were a client looking for an escort to see. Google: Escorts, Los Angeles or Escorts, Washington DC or escorts and whatever city/state you happen to be working in. Now look at those sites, you should have a presence on most of them. There will be a mix of junk sites, mall sites and review sites. So take a little time and look them over. Someone is always trying to capitalize on what they think is escort cash cow money so there are new sites popping up all the time, many in fact most never last. Make sure a site has been around a while and is established, look over who else is on the site, anyone you know? Anyone you respect? Does it look like a slapped together directory with stolen photos? Weed out the crap and hone it down to the solid options.  If something offers a free ad and in the top 10 search returns and looks reputable then it might be worth sticking an ad up there and see what happens. If there’s a splashy mall site with a solid reputation in the top 10 then maybe its time to see about what they have to offer, if there’s a review site in the mix and you are a reviewed escort that allows reviews maybe its time to step up a little participation. All things to think about. If that review site has an ad section, get a price list. Then do a cost benefit analysis. If i spend X, i expect to make X in return. Then track as best you can those results. If it pays off great take that ad out again. If it doesn’t then cancel that ad. Remember the Internet is ever changing so you want to fine tune your potential ads all the time. A site that seems great may stop working and its time to move on to something else or maybe a site that under performed made some changes and is performing better so you want to give it a second try. This is an ongoing battle one that you will have to adapt too all the time. It will drive you nuts but its worth the effort and your time.

Do all the free advertising you can and by that I mean, If you like to blog then write a blog, If you like to take pictures of what you had for lunch then get an Instagram, if you enjoy reposting sexy photos give Tumblr a try. Of course tweet but remember this is your work persona and keep that in mind when you are tweeting up a storm. Make sure if you use 3rd party sites that you carefully read their TOS and keep it clean if they require that. You don’t want to get kicked off sites just when your marketing was starting to pay off there.

Find out what works for you. Invest your advertising dollars wisely. Then go out there and bring home the bacon.

Before You Get Naked On The Internet…

imageOnline based sex work, such as fetish clips and webcamming, is attractive for a lot of reasons. It can be done with just a webcam and an internet connection. You can do it in the comfort of your own home. And you can have as much or as little contact with clients as you want.

But that doesn’t mean it’s all lying around in cozy lingerie and watching the sales emails roll in. It’s WORK.

In the past couple years I’ve helped a lot of people set up their first fetish clips studios. More accurately – I’ve given a lot of people the lessons & tools to do so, complete with filming their first clips. But I’ve also gone out of my way to help people who haven’t done their homework. And that’s not cool. It’s a waste of my time and theirs. This is a guide I rather accidentally compiled from emails I’ve sent to people asking the same questions.

These are the things you need to do BEFORE you open your studio and BEFORE you come to me or Sydney to help you get up and running. We’ve talked a lot about making money filming clips. But we’ve been catering to people already in sex work or perform as fetish models in some capacity. This is more basic. These are the things you need to do FIRST.

1. Choose a hooker name. Don’t even talk to me about filming until you know what you want to call you on camera and the name of your store. Take your time, because you’re kind of stuck with it, but figure it out.

This is also a good place to start developing your Hooker Persona. For a lot of people it’s a fairly organic process, but it’s worth putting some thought into. Are you an evil cunt who lives to cause pain? Sexual being of pure energy whose kink transcends gender? A deliberately generic horny slut who likes getting off on camera. A lot of this will be determined by how your clients perceive you, and will evolve over time, but having a basic idea of how you want to present yourself is helpful.

2. What do you want to do? What are you willing to do? Live webcamming? Filming porn? Filming fetish porn? Check out the major sites –  www.streamate.comwww.niteflirt.com, and of course, www.clips4sale.com. See what it takes and what it looks like. Browse the categories. See what sells. See where you might fit in. Then think about what you want to do in greater detail, and perhaps just as importantly, what you DON’T want to do.

I can’t emphasize boundaries enough. They will be pushed consistently and often unexpectedly. Common requests include: nudity, masturbation, anal play/sex, sex toys, tickling, sucking of toes, domination, submission, gay humiliation, racial humiliation, peeing, filming/camming with other people, and some things you never would have imagined. It’s much easier to navigate if you have set your personal boundaries ahead of time.

The #1 priority is to take care of yourself – which will be more emotionally centered with solitary digital based work. Pushing your boundaries out of desperation can lead to extremely dangerous situations. That’s a totally privileged position and there’s a lot of political shit inherent in saying that, but highly applicable to the majority our audience here. Don’t put up with shit you’re not ok with just because you might make a few bucks off of it.

3. Do the paperwork. If you’re not ok with sites like the aforementioned having your legal information or records of your income, stop now. Otherwise, get yourself to a scanner or fax machine. Fill out their forms. Scan your IDs. Send in your tax forms. Whatever else it takes to get approved (it’s been a while… I don’t remember the specifics.) It usually takes a couple days to get approved, but you can keep working to be ready for launch while you wait!

4. How out are you ok being? Are you ok showing your face? Are you ok with your parents, friends, co-workers, future lovers, or future employers finding out? Or at least prepared for that possibility? Once your image hits the internet, especially in a sexy porny context, you can pretty much consider it immortalized. There’s no going back. You can get a lot of distance and erase as much as possible… but the internet has a long memory.

5. Know the Deal. In my experience the money I make from online based sex work is directly proportional to the time and effort I put into it. This is a slow burn kind of field. Each clip you sell will earn you about $3-$5 on average, but that can start to really add up over time. You may have 4 shitty hours on cam and then have an hour long private that rains tips on you. And either way you usually won’t see that money immediately unless you’re working independently, which I know too little about to give good advice on.

Payouts for clips sites generally happen monthly. Cam sites generally pay either weekly or bi-weekly. Are you able to sustain yourself on that? And both will take a significant percentage of your total sales. Look up how much and set your prices accordingly.

It takes both hard work and a bit of patience. It takes a while to build a customer base, especially in a niche market. You won’t make a boat load of money quickly. But you can lay the foundation for sustainable and relatively passive income down the line.

Congratulations! You made it this far! You’ve set up your studio/cam profile and are ready to start earning those sweet paychecks! Now get your sexy butt/feet/mouth on camera!

And while you’re editing / updating come back here and read these:

4 Easy Ways To Increase Your Clip Sales

Dealing With Rolls While Camming Part 1

Make More Money From Fetish Clips

Consistency Is Key

Lauren Kiley: Webcam Girl, Fetish Performer, Fetish Clip Producer, Former Escort, Activist, Dirty Girl Next Door.