Tag Archives: community

Creating Your Own Demand

Rule_34We all know about Rule 34: There is a fetish for everything. Everything has potential to turn someone on. It’s one of the best things about being a sex worker. You get to create your own niche to the extreme. But how exactly do you build demand once you’ve created your niche? The good news is that it is essentially really easy. The bad news is that it is time consuming. But nobody is going to be successful doing nothing, so I’m just going to assume that you’re not lazy and that you want to fucking work. First off, get your ass on social media. You can’t avoid social media anymore when you’re creating your demand. Hashtags are your best friend on Twitter, Facebook and Instagram. But it’s so much more than that!! You have to also network. The sex worker community on Tumblr is one of my absolute favorites. People constantly build each other up, dish out hate on creepers, and reblog advertisements. Just remember that you’re expected to do the same! Use watermarked photos of yourself to advertise your services, whether you’re a pro-Domme, cammer, PSO or escort. Don’t just post the photo though, include your website(s) in the description!

Do a bit of research. Who are the people who have similar interests and where do they hang out? There are forums for just about every kink these days, and forums are a great place to start conversations with potential clients/customers.

Own what you do. Are you a POC into cosplay? Show off your geek knowledge along side your cosplaying photos. You have a personality (even if it’s a made up one), use it to your advantage. By making yourself a relatable individual, people will feel connected to you and more likely to support your services. This can be a problem when you’re a FemDom, as there is a fine balance between being too accessible and not enough. Find that balance! Do something different from everyone else. Nobody likes a copycat. Don’t copy other people!! It’s in poor taste. Standing out from the crowd will make you stand out in peoples’ minds.

Don’t wait for other people. You own you. You control what you do. You cannot expect to sit around and wait for others to make you successful. That’s not how this industry works. Find what you want to do and do it. Don’t wait for companies to hire you. Don’t wait for approval from anyone. Just fucking do it.

Nobody cares about your success more than you, so why on earth are you not doing anything about it? 

Sydney Screams: Fetish Model, Clip Producer, Adult Actress, Radio Talk Show Host

Escort support services and staying above the fray

broken-trustEscort support services. Some are needed, others are looking to rip you off. Some you love, others you quite frankly hate. They are often a necessary evil when you’re an escort (or any sex worker really) They are your advertising venues, your photographers, your screening and safety services, your copy writers, web developers and marketing experts. You need what they  have to offer and they need your money.  It’s hard to trust them in this often dicey business. Its hard to trust anyone when what you do isn’t always legal. Some require your IDs ( advertising venues) others take sensitive photos of you (Photographers) some need your passwords (web developers) Some you trust to keep you safe when meeting clients (screening services) As an escort you make a calculated risk assessment on who to trust with your sensitive information and lets face it your money. They all want your money. Some provide value for service still others are trying to rip you off.

Some things to keep in mind when evaluating trust for an escort support service. Are they above the fray?

1. Do they get involved in petty fights?

Are they meddling in the business of escorts? Pitting them against each other on a message board to garner support for their position on something? Or fighting so hard for your money that they denigrate their competitors? Example: Does your screening or safety service bad mouth their competitors? Yes, they all want your business but do they actively try to get that business by putting down their competition using scare tactics, innuendo, rumor (often started by them) or any other backhanded means. IE do they talk a lot of shit publicly or with a whisper campaign. If they do watch out. Thats not professional and do you really want YOUR name and reputation associated with people who act like that. Not to mention they could and would those same tactics against you if they felt you in any way posed a threat to their business.

2. Are they professional in their communications?

Do they call you sweetie in a business email. Are they overly friendly leaning toward creepy because you have nude pictures on your website? Do they ask inappropriate questions or steer any business conversations towards sex. HUGE red flags. Run don’t walk to someone who will treat you with respect. This is your business not hot talk central.

3. Do they treat you like a professional person or like a dumb whore with too much money?

People often think escorting is recession proof. That escorts are rolling in dough 24/7. They also often think that escorts are too stupid to do anything other then fuck for money. Which is far from the truth but there are those support services that see you as marks. They should treat you professionally and if you at all get a whiff that they see you as someone to take advantage of then find someone else because they are not trustworthy.

4. Do they have an established long standing reputation?

Being in business a long time as an escort support service doesn’t automatically mean their trustworthy. However having a long standing reputation in a business atmosphere with a lot of turn over should carry weight. All business have their ups and downs but you generally want to deal with people who have more ups then downs. People who opt to stay out of the fray and drama. People who are known for not being busy bodies, belittlers, or shady. If a support service has too many incidents of  “he said she says” then I tend to stay away. New support service business are popping up all the time and just because someone is new doesn’t mean you should dismiss them out of hand but a splashy flashy website should take a back seat to a reference from a trusted colleague. You cant please 100% of the people all the time  and if a support business has been in business long enough you will have likely pissed someone off. However what kind of pissing off did they do? Did they over charge someone and then rectified the mistake? Or did they give out an escorts real name address and phone number because she pissed them off? All of that needs to be considered when weighing a supports service trustworthiness.

Be wary of any support services that tries to woo you into helping them by giving out personal information on competitors or how they do business.  The support services that stay in business the longest and have the best reputations are the ones that stay out of all that. That provide value for money and are discreet when they need to be and professional always. You vet your clients to make sure they are safe you should be doing the same with your escort support services.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort

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Death and taxes, okay just taxes

Uncle Sam Another year has come to a close and that means it’s time do start worrying about your taxes. But I’m a sex worker, I don’t pay taxes you say. BAD idea! Everyone needs to pay their taxes be you PSO or escort. Uncle Sam wants the cut of your money he’s entitled to and it’s a good idea to give it to him so you don’t get caught up in him just taking it from you and he will just take it away from you.  Uncle Sam doesn’t care if you’re a hooker or a cam girl he just wants his money. Besides it’s good to pay your taxes for other reasons. Do you ever want credit? Want to buy a house someday? Get a car loan? Health insurance? Those are just some of the things you may need to show your tax returns to accomplish. Now that you’ve decided to be a productive member of society you need to fill out those pesky tax forms and saying “prostitute”  or “Dominatrix”  under the what do you do for a living part may not be what you want on your tax forms. That’s okay, you can say “model” or better yet say  “consultant”  Thats vague enough but is also mundane enough that it will just be glanced over. Lots of people are consultants you do not need to specify what kind of consultant. Problem one solved!

Depending on the kind of sex work you do you may get 1099 forms from the work you’ve done, or you may not. You still have to declare your actual income, even if you don’t get a form. If you’re an escort or pro domme and work only for yourself you will get nothing from no one. You still need to declare your income. It’s a good idea to begin the year keeping records of your income and expenses but thats an article for another time. If you are a cam girl, PSO, adult actress, dancer, adult content producer, fetish model and the list goes on and one you will likely get 1099’s from some companies and nothing from others. You are what is called an independent contractor/ sole proprietor which is commonly referred to as a freelancer. It’s your responsibility to keep track of your income so you can report it at the end of they year. Plus knowing what you make helps you budget in areas of the rest of  your life. You know like knowing if you are living above your means.

Now that you know what you make, its time to figure out what you can deduct as business expenses.

This about it like this, what things are you paying to run your business? Internet connection? Web hosting, domain names? Did you buy equipment this year for your clip shooting business? Did you pay a photographer for new pictures or take out expensive advertising on that pricey escort mall site? Those things are likely deductible. If you have a home office you can not deduct the full cost of your rent but you can deduct a portion of it. Usually based on the square footage of your office compared to the square footage of the entire place. Don’t try to scam the system keep track of your legitimate expenses. No those new $300 jeans you bought are not a “costume”

Viola you’re well on your way to filling your taxes. It sucks that you may (probably) will have to be cutting a check to Uncle Sam. No one likes that but nothing is being withheld from your earnings, including social security. You need to be prepared to be an responsible adult and write that check even if your hand shakes when you do it. I know mine does, every single fucking year.

Official disclaimer: I’m not a CPA or a tax attorney or anything along those lines. Sex worker friendly people in those professions are out there willing to take you on as a client if you look hard enough.  I’m just a sex worker who pays her taxes who’s trying to help figure out how to pay yours.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort

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4 things you can do when your advertising venue disappears

Panic!You woke up one morning to find the main place, your go to advertising venue, where you advertised for your escort business has suddenly disappeared. It’s gone, vanished, poof… into the mist! It’s normal to feel panic when something like this happens to you and it does happen. It happens more often than people think. You don’t know what to do. How will you make a living? What options do you have to advertise? How will you eat and keep a roof over your head. Before you do anything drastic like walk the streets and put yourself into harms way or see un-screened possibly unsafe clients take a deep breath, a big step back and think.  There are always other options available to you. One website isn’t the end all be all in escort advertising even if that website had a bit of a monopoly on the local market. There are other ways, other options in how to make things work for you and your escort business. You just have to find them.

1. Find new advertising

Hopefully you didn’t have all your eggs in one advertising basket. Sometimes though there is only one good place to advertise in a city or rather one place that has all the business. If you find that place isn’t there any longer then it’s time to find a new advertising venue. Google your city +escorts or any combination there of and look at all the new possible places for you to put up an ad. If the old place that no longer exists was free to advertise and everything else costs then time to pay up. Welcome to the big leagues, the real world where you have to invest in your business. Its called the cost of doing business and its now time to step up your game. You want to chose wisely, don’t go giving your hard earned cash over to just anyone. Do some homework, pick a new place, pay for an ad and most of all, track your results. If it doesn’t work then dump it and try a different one. Try the high end glossy website with expensive ads, try the down and dirty classified ad style site. See what works for you. Be aware that everyone else who used that site is also looking for new advertising too and keep that in the back of your mind while you pick out some new places to advertise. The worlds oldest profession isn’t going go away just because one website is gone. That business will migrate somewhere else, you just have to find it. If your regular advertising site went away because of government interference, your potential clients might be a little gun shy as well and not want to come out to play until things calm down, so maybe the next option is better suited for you.

2. Tour

Get the hell out of dodge for a while, try something new. Go to a new town and make a killing. Turn adversity into profit. Chose your city wisely, don’t go where 100 other girls are all flocking to because they are in the same position as you are. Check out some possible 2nd tier cities or maybe even 3rd tier. Be creative hit a few different places or find one and stick to it and turn in into a working vacation. Odds are you need a vacation anyways.

3. Network with other sex workers

Ask your peers what they are doing to weather this storm. Other sex workers can often be your best resource. Don’t copy them outright though or you might find that you no longer get any support or guidance from them. Ask them how they are handling the change, see if you can glean any insight. You might find their answers enlightening.

4.  Try other kinds of work

Always wanted to give exotic dancing a try? Nows your chance! How about looking into web-camming or of you’re really bold look into acting in some adult films. None of that appeals to you? Then how about looking for a real job (provided you don’t already have one) dust off the resume and see what the big bad world has to offer you. It doesn’t have to be forever and no you wont get paid hundreds of dollars an hour but you might make enough to keep  roof over your head and the lights on for a while until you figure out your next steps.

It can be a scary thing when something you’ve come to rely such as advertising on is suddenly gone. It can and does happen from time to time, this is good reason to diversify your options moving forward. Never put all your eggs in one basket because this business is ever changing, always under attack and you don’t want to find yourself in a tight spot when then change hits you or your city.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort

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Putting Content Marketing To Work As a Sex Worker

content-marketing-wheelContent marketing is the method of using your expertise to attract potential clients. Usually, content marketing involves maintaining a blog that acts as a “how to” regarding industry related questions, and is by no means a fast pay off. Content marketing has shown great success in industries ranging from real estate to finances to homemaking skills (why do you think celebrity cooks have top selling cookbooks and popular, make reservations weeks in advance restaurants?). That’s great, but what does that mean for us sex workers, and should we be putting it to work?

I don’t know about you lot, but I’m flooded by emails and twitter @’s asking for advice regularly on how to get started and how to do X, Y or Z. I mean, hello, this blog exists for a reason!! Personally, I hate writing 101’s for people when I had to figure things out on my own years ago when even fewer resources existed out there. There’s a very natural mindset that exists within some of us about not wanting to share our secrets with our competitors, especially when they’re complete strangers.

But, here’s the thing.

Sharing secrets is working in other industries. There is no reason to believe that content marketing wouldn’t work for sex workers either. Many of us already maintain blogs or tumblrs or twitters, and even more of us tout that we’re experts or the “go to” gal or guy for whatever our specialty is. So why aren’t we proving it? If your online reviews call you queen of the bj, maybe it’s time you write a blog about what you do that make your blowjobs so special. Or if your feet are a sought after commodity, share what your day to day routine is for keeping them in perfect condition.

The idea behind content marketing isn’t to share 100% of the secrets or tips. The idea is to show that we know what we’re doing, and that we’re the best at what we do. This is especially vital now that Google+ has teamed up with WordPress and other online publishing sites to link it back to your Google+ profile (with your profile photo by the link, which gives you extra credibility). Why’s that important since less than 1/4 of Google+ profiles are active? 1-it makes plagiarism a bit harder. 2-it will improve your Google ranking. 3-if you don’t want to be higher in Google ranking, there’s something wrong with you.

Let’s face it; vanilla marketing trends are just as relevant for us as they are for the outside world. Ignoring them isn’t something any of us can afford to do, so put those blogs, tumblrs, twitters and youtube channels to work!!

Sydney Screams: Fetish Model, Clip Producer, Adult Actress, Radio Talk Show Host