All posts by fairywhoremother

Dominatrix, GFE Escort, Fetish Clip Producer, Phone Sex Operator and Hypno-Domme. Jenny’s been working in the sex business for more years then is polite to say in mixed company. She has a long standing reputation for helping her fellow sex workers stay safe in an often risky business and has been bloggng and shinning a bright shinny light about working in the sex business since 2007. The good, the bad and even the ugly has been reveled. Never one to mince words, Jenny calls it like she sees it and has been called everything from a “Fairy Whore Mother” to divisive by her peers. Jenny is also a professional photographer and published writer in the mainstream world.

Increase sales, know your customer

In order to serve your customer the content they want, you have to know who that customer is. Dude who likes porn is not enough. All dudes like porn, what you want to know is, who is this person who’s buying my content. Why do you want to know? So you can better serve them what they want and in return you can increase your sales!

Create a customer profile. You need to know who’s buying your content.

Odds are you can go with male but how old is this man, is he married or single, is he submissive or dominant, what kinks or fetishes does he have. The more you know about him the more targeted your marketing to him can be. The more targeted your marketing, the more you will sell. It’s the number one mistake a see all kinds of business make is not knowing who their customer is.

Example: Escort advertising sites. They get this wrong on the daily. An escort advertising sites customer is the escort who pays for the ads on the site. Many sites get this wrong and do things that infuriate escorts (their customers) and direct the marketing/features to the person surfing the site. That person is not the advertising sites customer. That person is the ESCORTS customer.  This creates frustration for the customer (the escort) and in turn can cause loss of loyalty to a site, retention of business and the deterioration all around good will. It’s a problem.

So knowing who your customer is, is important. Knowing this customer profile or profiles will help you target your marketing to get your message out to the right person(s), and also help you to take away any barriers the potential customer might have to making the leap from observer to making an actual purchase. After all, what you want is more purchases. You want to serve the customer you have better because keeping a customer is easier and less costly then getting a new one. So customer loyalty should be something you think about and consider in your marketing strategy.

Building a customer profile is not always easy and you you will likely be fine tuning it for a while but its worth the effort you put into it. You can do polls, surveys, watch your analytics  like a hawk, how are people finding you in searches, what sells the most what wains on the shelf only to sell a handful over a long period of time. All this will help you make up this valuable customer profile.

Then craft your sales message to that person and viola you’re on your way to working smarter not harder and increasing your sales.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort
Follow Jenny DeMilo on Twitter

SEO for Adult Websites

Adult SEOIts imperative that you work on your SEO (search engine optimization) if you own a website. When you have an adult website you have to work twice as hard at your SEO to get half as far. It’s something that’s easy to neglect but you shouldn’t.  Google is always changing their algorithm and in the process your SEO will bounce around. Just when you are where you want to be WHAM Google switches something up and you’re two steps back. S say on top of your SEO game and spend a little time every month or week or day whatever you can and polish up your SEO.  Google says they don’t penalize adult sites and that we are all on an even playing field. If you believe that I have a bridge to sell you in some prime swamp land real cheap.

With that being said here are a few easy ways to start working on your Adult website SEO. Remember there are 100 ways to skin a cat, so find some things that work for you and work at it. Having your site in the top 10 search  returns with your preferred keyword on Google will make a huge difference to you bottom line. Its a numbers game the more people who see your site, the more options you have for making money and it is after all, all about the money.

  1. NEVER USE BLACK HAT TECHNIQUES:  Lots of adult websites over the years have resorted to black hat techniques in trying to get their websites ranked higher. This is not a long term strategy. Sure you might get a few gains but those gains will be short lived and short term and you will get penalized eventually. That is much harder and longer road to return from.  Use traditional “white hat” SEO techniques. Remember SEO takes time. Invest it, It’s worth it.
  2.  LINK EXCHANGE: You have to do link exchanges with trusted sites. Start with colleges/competitors in the same niche, I know this seems counter intuitive  “If I link competitors my potential customer might go to them instead of me” Sure that’s possible but the benefits from links from a trusted  site outweighs the possible loss or sharing of a customer or two. Remember you want MANY eyeballs on your site. Having a high domain authority and many backlinks helps you get higher in google’s rank.  Lots of colleagues and competitors will balk at this but keep working at it.  It benefits you both, smart people will know that or understand it. Oh and don’t be a dick and bury their link that’s not cool.
  3. DOMAIN AUTHORITY, PAGE AUTHORITY AND  BACKLINKS: Use a DA/PA checker and start tracking your work. A few good back links can raise your domain authority a couple points in a day. Also use a back-link checker to see who your competition is linked to. Get linked to those places too. There’s some debate as to NF (no follow) or F (follow) links and which is better to have. Sure you want follow links, but don’t count out NF links from high ranking sites. I wouldn’t spend all your time on them but don’t count them all out completely.
  4.  INTERLINK YOUR CONTENT: Help google to index your site quickly by interlinking your content. Don’t go hog wild but a couple links on some key blog posts or where a customer can find additional content they might like on your site helps.

Bonus: Check your website speed (you want it fast and so does Google) and make sure your site is mobile friendly. These two things really do matter and they are mattering more and more every time Google updates how they rank sites.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort
Follow Jenny DeMilo on Twitter

Save

Sex work and payment processing

Its hard out there for a hoe! Being in one of the highest grossing industries doesn’t mean you get the benefits that anyone else would working in a “real” business. If you’re selling any kind of adult material from video to audio you will find a major roadblock to making money. Payment processing. It gets us all.  Since adult work is considered high risk most payment processors wont touch you with a ten foot pole. Those that do will take a giant chunk of your money. Sometimes upwards of 40%. That’s a lot of cash to give away to someone for them basically doing very little to actually doing nothing. A quick rundown of some options for selling your content and making money.

Paypal: Plain and simple Paypal is not adult friendly. Do not sell your material using them as a processor they will freeze your account.

Stripe: Its right in their Faq’s Adult content or services are a no go.

C4S: If you make video or audio C4S is an option. C4S is like old faithful, strong steady and they have been around forever. Thousands of people have studios with them, so its easy to get info on how they do business. They will host your content and they have their own customers to sell to  which means they bring traffic. They have a long standing reputable reputation. All that is great. They take 40% of every sale. That’s not great. Ive had a studio with them for years, customer service is great, they send me my money like fucking clock work and i rarely if ever seem them in pissing matches in forums with model. That’s called professionalism.  They are worth a look.

IWC: I Want Clips, popular with some people, others hate them. They pay out 70% and have contests where you can compete for more sales ( fun.. not) and occasionally have payouts that increase on holidays, wen is a nice feature. I heard there was some kind of multilevel system where the more in sales you make the larger % you can take home of your cash. That may have changed, ive been alerted by a user of the site its a straight percentage. Its worth asking the question of you decide to use them.  I have heard mixed opinions about how much traffic they actually bring to the table. Their nice is femdom more specifically video femdom. They are a small mom and pop shop, actually IWC has two dads. They have a lot of complaints about lack of customer service and a mysterious user agreement I haven’t been able to get my hands on but they could be a viable option if you fit their niche and don’t feel like you will have any issues that need addressing or immediate attention.

Niteflirt: A phone sex site where you an an independent contractor can use their platform to take calls or do webcam shows. However you can also sell your content which they call “goodies” Video, audio, photos all kinds of things can be uploaded there for sale.  They have a large built in audience but its hard to get noticed on the site unless you pay for top placement so you need to bring your own traffic until your audience finds you. They also take 30% of every sale. They have been around a long time so some of the features seem dated as they don’t do updates very often but Niteflirt is a workhorse, put in the effort and this one  pays off, in spades.

CCBill:  a long standing adult payment processor. Ive been using them for years. It works out to about 12/14% of each sale but depending on your weekly gross that can go down.  You will need to build your own site to sell your content on and you will have to pay the yearly fees to Visa and Mastercard which can come to 1000 per year. Yes, you have to give them a chunk of money for the honor of them taking  a % of every sale.  Welcome to the world of being a “high risk”  content provider. They don’t bring any traffic that’s on you but I have found their customer service excellent and my account rep is always happy to help me if i have questions.  Also if you are a Hypno Domme you know how hard it is to find a processor who always you to use the world “hypnosis” CCBill does not have that restriction.

Clipvia: I told you they were shady years ago. They finally shut down after stealing money from so many people. Good riddance.

If you have any platforms to add to this list? Get in touch with your experience!

Backpage went poof!

Backpage was shut down. What happens next is panic. I know, I lived though the shut down of the Craig’s List Adult Services shut down. Try to stay calm. You will be okay, develop a new plan. Get to work implementing it.

Read this from a couple years ago, it was written after Redbook disappeared:  http://fairywhoremother.com/4-things-you-can-do-when-your-advertising-venue-disappears/

Here is a running list of places to advertise that still exist. (as of Jan 2017) Some of these cost money, some don’t. Some might be for local areas, others are nationwide. Do your research, see what works for you. Most of all know you will be OK. This happens, it sucks but you are a sex worker you’re already resourceful.  (if you have any sites to ad to this list  please reach out so i can add them. jenny@goodtimejenny.com or on Twitter @jennydemilo )

http://www.eros.com/

http://www.cityvibe.com/

What I learned from getting WordPress hacked

It happened. I got WordPress hacked. It was a huge nightmare. Many of my sites were infected. It got so bad that no only did i have to delete a handful of sites but several of my sites got listed with Google as a site that hosts maleware and I was put in Google jail until i could fix the issue. WordPress hacks are very common now, a lot more then just a few years ago. I did what anyone would do when facing a problem like this, I called my webhost in hopes of  figuring out the damage really was and a path forward to solve the problem.  Sadly my hosting company had been sold to a giant conglomerate and no longer will put in any kind of support ticket for any kind of security issue. So I dropped them like a hot fucking potato after being with them for 8 years and found a company who would not only host me but helped me clean my compromised sites . During this process I learned some basic things that anyone with a WordPress site can do to help keep the hackers at bay.

  1. keep your WordPress version up to date. You would think this is a no brainer, its not. Do it keep it up to date. When you get that email saying theres a new version of WordPress. UPDATE! Its likely got a fix for a known vulnerability. This will save your ass.

2. Keep all your plugins up to date and delete ones you’re not using. Have plugins you tried out but then thought eh… delete them. you don’t need them sitting there inviting hackers to play with your wordpress back-end. Keep all the plugins you do like up to date and fresh.

3. Delete any only themes you’re not using. Say buhbye to all those themes you tested out and though, yuck. You dont need them and they also can be a way in for hackers.

4. Keep your theme up to date. If you have a theme thats is never updated time to find a new one. This is a very common way hackers can bust into your site. You want to stay with a theme that updates.

5. Wordfence. Install it ( its free) and run regular scans. Its a serious life saver.

6. Find a hosting company with good tech support. Not all companies will help you if you get hacked. I learned this the hard way, most of my sites were off line for a full week and I spent countless hours  the phone arguing with my ass-clown hosting company (cough Hostgator cough) getting nowhere fast. Whoever you host with should be able to in the very least help you sort out whats going on, give you some guidance on how to handle it moving forward and in some cases actually help you fix the issue.

7. Change your passwords. You have to change your passwords to something hard to break. Do not use anything with words in it, make it a mix of special characters and capitals and it should be long. I know how will you ever remember it? You wont. Write it down, use a password manager and suck it up. Passwords are so easy to hack now its not even funny.

None of this will guarantee you wont get hacked but its a good step forward and some of the better WordPress practices you can employ. Its better to take the precautions then to pick up the frustrating pieces of being WordPress hacked.

Jenny DeMilo: Dominatrix, Hypno-Domme and former GFE Escort

Follow Jenny DeMilo on Twitter